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Will 'Live' Finally Mean Something for Microsoft?

Somebody at Microsoft -- namely honcho grande Kevin Johnson -- finally realized that the company's "Live" branding means...well, nothing, really, and is just a little bit confusing.

So, Johnson and Microsoft's marketers are out to fix the company's online branding, and he's left us with a mildly funny quote to boot (from this PC World story):

"'When we made the bid for Yahoo, the full combination of those companies would have created a whole different set of brand opportunities for our marketing teams to solve,' he said. 'Since we've moved forward in not pursing a full combination at this time, our marketing teams are liberated to go solve that brand problem.'"

Liberated! What? Are they casting off chains? Are they burning their bras? What on earth has Microsoft been doing to these people so that they needed to be "liberated" before coming up with something better than "Live" for everything that involved the Internet?

Really, we wonder what's going on in that big Redmond compound sometimes.

Posted by Lee Pender on June 04, 2008


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