Jumping Out of Windows Could Lead to a Hard Fall
Maybe this really is a bridge too far. Maybe Google, Microsoft's
competitor all over the Web -- but especially in the search space
-- really is too far ahead, too established and too innovative for
Redmond to catch up. Maybe the reigning search king learned valuable
lessons from the saga of Netscape, which raced ahead of Microsoft
in the browser space but is now just a fond piece of ‘90s
nostalgia. Maybe Redmond has met its match in the company whose
name has made that all-important transition from noun to verb.
Or maybe Microsoft's Internet-focused MSN division has been
struggling to catch Google because the Seattle boys can't
run their normal game plan, the one Redmond used to kill Netscape,
among many others -- stick something in the ubiquitous Windows operating
system or the Office suite, push users to it and crush non-integrated,
competitive applications in the process. If you read last Wednesday's
newsletter, you know that Google thinks that Microsoft is trying
to do just that with a feature in Internet Explorer 7 that would
steer users toward Microsoft's search engine and away from
Google. Microsoft has also slapped the Windows name on its Web services,
calling them Windows Live and perhaps trying to gently remind users
that it's not always a good idea to use applications that
are floating out in the ocean rather than sailing on the Windows
But this is a different world, and Microsoft knows it. Redmond
is out of its element now -- in trying to compete with Google, it
has jumped out of Windows. The dominance of Windows can't save Microsoft
the way it has in the past partly because Microsoft hasn't figured
out how to form an unbreakable bond between Windows and MSN's offerings
and partly because Google is too well-established on the Web now
for Microsoft to sneak up on it. Redmond owns the desktop, but Google
owns the Web. And Google consolidates that ownership every time
Microsoft tries and fails to chip away at its dominance.
And Microsoft has tried -- and is still trying. Redmond is getting
ready to spend an enormous
amount of money -- more than $1 billion, a hefty chunk even
by Seattle standards -- on MSN in fiscal 2007 (starting July 1),
and the Wall Street Journal is kicking up old rumors
about Microsoft buying, or at least partnering with, search No.
All of this smacks of something we don't often sense from
Microsoft: desperation, maybe even doubt. It would be way over the
top to say that the Web wars will make or break the world's
most powerful software company; that's just not true. But,
spending a huge amount of money on MSN and not getting enough in
return could certainly damage Microsoft financially -- and impact
partners who rely on Microsoft to be a rock of stability when they
sell its technology to wary companies. Plus, failing to conquer
a category as huge as Web services could call Microsoft's
hegemony in the technology industry as a whole into question in
the years to come.
Do you think Microsoft has what it takes to win on the Web? Let
me know at firstname.lastname@example.org.
Now Maybe Redmond Will Know Just How Far
Behind MSN Really Is
Microsoft, perhaps wanting to know just how big the Google gap really
is, went out and bought
Web analytics vendor DeepMatrix last week. Redmond's new analytics
tool will compete with Google's offering, Google Analytics.
Microsoft also says its online advertising platform -- another
Google competitor -- is ready
to go now, and not in June as planned. Microsoft, coming out
with something early? How nice! Kind of makes up for that Vista
delay, huh? Maybe not.
It's Not Easy Having Green
Bill Gates says he doesn't
like being the world's richest man. Aside from our suspicion
that he's just saying that to make Larry Ellison, Steve Jobs and
his other tech-money rivals fume with jealously, one comment he
made to the Associated Press about being on the top of the money
heap really stood out: "There's nothing good that comes out
column was originally published in our weekly
Redmond Partner Update newsletter. To subscribe,
Really, Bill? Nothing? Nothing at all? Wasn't it at least kind
of cool to have the president of China in your living room? Isn't
it sort of nice not to have to worry about coming up with the money
for the mortgage every month? Beyond that, Bill, we beg to differ.
A lot of good has come from you being the world's richest man, mainly
because of how you've chosen to spend so much of your money. You're
the world's largest charitable giver, and you're doing a lot of
legitimate good around the globe. And that's a good thing.
Besides, anything that makes Larry Ellison fume with jealously
can't be all bad.
What would you do with Bill Gates' money? Drop me a line at email@example.com.
He Told Me I Had Money Waiting for Me in
Maybe the whole "do not spam" warning was just too tempting.
Some spammer has (finally) started targeting
the Blue Frog anti-spam list. So, if you're on this list and someone
sends you a message begging you to go to Africa to hold a deposed
dictator's money for a while, we're pretty sure you can go ahead
and delete that one.
Posted by Lee Pender on May 08, 2006 at 11:53 AM