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Microsoft Reorgs Entertainment Group To Go After Apple

The entertainment space for Microsoft has been hit or miss. The Xbox is a hit, the Zune and Windows phones a miss. That just doesn't cut it for one Steve Ballmer who reportedly engineered a reorg that saw Robbie Bach, Entertainment and Device president, and VP J. Allard leave their posts.  

With Apple now more valuable than Microsoft, for the sake of Redmond pride, it must do better in the consumer space. The good news is that Windows Phone 7 looks to be a vast improvement over previous offerings. But once the iPhone is available from more carriers that just AT&T, it's going to be pretty hard to beat.

What do you think of Microsoft's consumer products? Share your opinions at dbarney@redmondmag.com.

Posted by Doug Barney on May 28, 2010 at 11:53 AM


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