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Dynamics CRM -- Not Just for Sales?

Microsoft boosted its Dynamics CRM application by adding three "accelerators" or customization options.

The platform has mutated from its original sales database function and now gets used for other organizational needs. Microsoft is referring to this flexibility as "XRM," where the "X" means anything.

Sales may be down around the planet with the current global economic depression, but Microsoft is touting success with Dynamics CRM. There are now more than 1 million users of the application, according to Steven Elop, president of Microsoft's Business Division. Microsoft is also revamping its Microsoft Dynamics specializations, according to reporting from the WPC floor in New Orleans by RCP's Scott Bekker.

Is your IT shop using Dynamics CRM for some other purpose than sales? Tell Doug Barney about it at dbarney@redmondmag.com.

Posted by Kurt Mackie on July 14, 2009 at 11:53 AM


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