Barney's Blog

Blog archive

Microsoft Re-Announces Windows Server 2008, Viridian and System Center

Microsoft has a PR machine that J-Lo, Paris Hilton and the Bush administration must all envy. The company can get journalists (like me) to write about an upcoming product -- and then get us to write about it again (and again).

Here's how it works: Word sneaks out about a major new tool, and we all run to our keyboards. Then Microsoft doles out a few official details -- and we pound out a few thousand more stories. Later, Microsoft actually names the product, producing more copy. After almost all the details are known, it officially announces the product. And once the product is finished, there's a huge launch. No one wonder competitors have a hard time getting their message out!

Today in Barcelona, Microsoft announced (and I quote from the headline of the press release), "Windows Server 2008 Details." What's new here is pricing and a final set of version types. Product details should be well-understood; the product is in heavy beta testing.

Microsoft also made a virtualization splash, officially naming its Viridian hypervisor "Hyper-V." This tool could be as much as a year away.

But virtualization isn't as simple as dropping in a new version of PowerPoint; this is a fundamental infrastructure decision. In many cases, there's more planning than actual virtualization, which makes it imperative for Microsoft to offer as much detail as possible.

Is all this coverage too much? How should Microsoft announce its products? Write me at dbarney@redmondmag.com and let us all know.

Posted by Doug Barney on November 12, 2007 at 11:52 AM


Featured

  • 2019 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss this year.

  • Microsoft Rolls Out SQL Server 2019 RC1

    The first release candidate of the forthcoming SQL Server 2019 product can now be downloaded from Microsoft's Evaluation Center page.

  • The 2019 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generation of HoloLens, here's what's on tap from Microsoft this year.

  • Microsoft, Tech Leaders Back Confidential Computing Consortium

    The Linux Foundation on Wednesday announced the formation of a new group that aims to ensure the security of processed data.

RCP Update

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.