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Microsoft Invests in Its Own Mobile Browsing Technology

When Microsoft Research built technology that brings smoother video, better content organization and Web navigation to mobile devices, the company could have turned it into a Microsoft product, or perhaps added it to its Smartphone and other mobile OSes.

Instead, Microsoft decided to spin it off as a separate company, and then invest in it as a venture capitalist.

And so it is that we have ZenZui (the name seems to have little or no actual meaning), which is already aiming its software at the Zune. As Microsoft explains, "ZenZui works as a widget- or icon-based navigation system that allows the user to zoom in and out of various applications."

Posted by Doug Barney on March 29, 2007 at 11:52 AM


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