Gas Pumps To Sport Windows
- By Stuart J. Johnston
- January 10, 2006
Remember that old gasoline ad about putting a “tiger in your tank?”
How about Windows in your gas pump?
Attendees at the 2006 International Consumer Electronics Show in Las Vegas
last week got a preview of a gas pump sporting a Windows CE logo. And it’s
not just for show.
Austin, Texas-based Dresser Wayne showed off a pump it plans to ship soon that
will feature a version of Windows CE embedded as part of what it calls its iX
Technology Platform. Besides dispensing gas, the pump -- dubbed the Ovation
iX fuel dispenser -- aims to simplify drivers’ lives, according to the
"You'll be able to stop for gas on your way to work and -- without ever
leaving the pump -- buy a cup of coffee and a lottery ticket, download an MP3,
and check up-to-the-minute traffic reports,” said Dan Harrell, Dresser
Wayne's senior director of marketing and product management in a statement.
Among other things, the dispenser will also be able to run “a quick diagnostics
report on your car, alert you when it's time for an oil change, and even print
out coupons for the lube shop down the street."
Besides pump functions, the Ovation iX’s central design is driven by
expanding retail sales opportunities. A standard part of the “dispenser,”
as the company calls it, allows consumers to watch “full-motion, site-specific
video commercials right on a dispenser-integrated 10.4-inch color display, with
built-in speaker.” That’s while they’re pumping gas, obviously.
"The iX Technology Platform was designed to provide retailers with a wide
range of modular, industry-specific applications that won't require them to
change their existing in-store POS system or asset management software,"
said Harrell. No word yet on when to expect them at your local station.
Stuart J. Johnston has covered technology, especially Microsoft, since February 1988 for InfoWorld, Computerworld, Information Week, and PC World, as well as for Enterprise Developer, XML & Web Services, and .NET magazines.