Updated CRM App – RightNow

RightNow Technologies released RightNow CRM 7.5, the latest version of the company’s on demand CRM solution.

The package consists of three integrated applications – RightNow Marketing, RightNow Sales, and RightNow Service – that all use a common database, common business rules management and a common workflow engine.

One new addition in 7.5, the marketing component, adds the ability to have specific business events, such as customer purchases or registrations, automatically trigger multi-stage, multi-channel campaigns. Other additions include enabling users to embed customer-specific promotional codes and logins within message links, giving more granular response tracking, and the addition of SMS text messaging as a marketing communications channel.

The update to RightNow Sales features advanced disconnected data synchronization and tight integration with Microsoft Outlook e-mail, calendar, contact and task management functions, the Bozeman, Mont.-based hosted application service provider said in statement.

RightNow Service adds features to help agents identify and act upon qualified sales opportunities more quickly, now automatically routing them to the appropriate salesperson for follow-up. This enables companies to take advantage of the fact that the majority of their customer interactions take place with customer service — rather than with sales or marketing, the company added.

RightNow CRM 7.5 also now supports phone, email, web, chat, automated voice, and SMS for communications.

About the Author

Stuart J. Johnston has covered technology, especially Microsoft, since February 1988 for InfoWorld, Computerworld, Information Week, and PC World, as well as for Enterprise Developer, XML & Web Services, and .NET magazines.


  • Motherboard Image

    Darktrace Deal To Bring AI Security to Microsoft Products

    Microsoft and security solutions firm Darktrace plan to integrate the latter's AI products with Microsoft Azure, Azure Sentinel and Microsoft Defender for Endpoint.

  • 2021 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.

  • Microsoft Updates Azure Icon, Plans Default Font Change

    Microsoft recently announced a few planned design changes, including a new Azure icon.

  • The 2021 Microsoft Product Roadmap

    From Windows 10X to the next generation of Microsoft's application server products, here are the product milestones coming down the pipeline in 2021.