Spring is in the air in the northern hemisphere and that means  Microsoft conference season is upon us.
Microsoft's Big Three tech industry-facing conferences start next week  and run into mid-July. The technology giant has a lot of major  products nearly ready for general availability, making the conferences even  more noteworthy than usual for the Microsoft vendor ecosystem, partners,  developers and customers. The big shows, in chronological order, are Microsoft  Build, Microsoft Ignite and the Microsoft Worldwide Partner Conference (WPC). 
Microsoft Build
  http://www.buildwindows.com/ 
San Francisco, April 29-May 1
Microsoft's developer-focused conference has emerged over the last few  years as a major source of news about the entire Microsoft platform. A more  closely controlled affair than the other two, this show is almost all about  Microsoft rather than sponsors or partners. 
The official description promises that Build will bring new information  about Windows, Azure and Office 365. Microsoft is also intent on spurring  developers to take advantage of the cross form-factor elements of the  forthcoming Windows 10. The company emphasizes in its Build marketing the  oft-repeated-of-late figure of 1.5 billion, the number of Windows devices  Microsoft claims in the world. Redmond's hope is that the free upgrade offers for Windows 10 will put most of those 1.5 billion devices on a single platform,  making Windows a central development platform for tablets and smartphones  rather than the also-ran it has become in the iOS/Android era.
Keynotes are scheduled for Wednesday, April 29, and Thursday, April 30.  Last year, Day 1 keynotes included Microsoft senior executives Terry Myerson,  Joe Belfiore, David Treadwell, Stephen Elop and Satya Nadella. Day 2 featured  Scott Guthrie, Steve Guggenheimer and John Shewchuk.
(Update, 4/24: Count on that Nadella keynote. During the Microsoft Q3 results earnings call Thursday, he said, "Next week at Build, our  developer conference, I'll share more about our ambitions and how our  next-generation platforms will empower every person and organization.")
Microsoft Ignite
  http://ignite.microsoft.com 
Chicago, May 4-8
Microsoft Ignite is a new mega-conference for Microsoft, replacing the venerable TechEd conference with a new show rolling together TechEd with  the programs from the Microsoft Management Summit and the Exchange, SharePoint,  Lync and Project conferences.
Microsoft seems to be flying the majority of its senior technology executives  to Chicago for keynotes and presentations. The main keynotes on the morning of  May 4 will be delivered by Nadella. Other senior executives giving heavily  promoted sessions or keynotes include Brad Anderson, corporate vice president of Enterprise Client and Mobility; Gurdeep Singh Pall, corporate vice president of Skype; Belfiore, corporate vice president of PC, Tablet and Phone; and Harry Shum,  executive vice president of Technology and Research.
Among the many other Microsoft heavy-hitters with speaking slots are  Dave Campbell, CTO of Cloud and Enterprise; Julia White, general manager of Office 365; Mark Russinovich, CTO of Microsoft Azure; Jeffrey Snover,  distinguished engineer and lead architect for the Windows Server and System Center  Division; and Perry Clark, corporate vice president of Exchange and distinguished  engineer.
Ignite will be an ecosystem affair with hundreds of vendor partners on  the show floor. The biggest sponsors of the event are Dell, HP and Salesforce.
Some of the technology expected to debut at Ignite includes an early  look at SharePoint Server 2016, which was originally scheduled for general availability in the  second half of 2015 but now is looking like a mid-2016 release. Also hotly anticipated at Ignite are clues  and demos about Exchange  Server 2016.
While those two potential previews have made headlines, Ignite covers a  huge range of Microsoft technologies, and Microsoft is promising new  information at the show on Azure, Dynamics, Intune, Lync, Office 365, Project,  SQL Server, Surface, System Center, Visual Studio, Windows, Windows Server and  Yammer. With Windows 10's release now looking like late July, according to a partner  leak, expect a lot of detail on the new OS at Ignite.
Microsoft  Worldwide Partner Conference
  http://bit.ly/1Hg1TAf 
Orlando, Fla., July 12-16
The final big industry-facing event on Microsoft's conference-season  calendar is the Microsoft Worldwide Partner Conference (WPC). Happening just a few  weeks before the rumored launch of Windows 10, expect Windows client buzz to  hit a fevered pitch in Orlando.
As a gathering of partners, WPC has more of a business focus than a technology focus. So in addition to a  keynote from Nadella, partners will hear about business initiatives from  Microsoft COO Kevin Turner and about partner-focused initiatives from Phil  Sorgen, corporate vice president of the Microsoft Worldwide Partner Group. (Read our preview of key WPC 2015 sessions here.)
While the conference is largely about fostering connections among  business partners to jointly sell and implement Microsoft solutions, news about  the technology and the roadmap still tend to take center stage. Microsoft has  been pushing partners hardest over the last few years to represent cloud  solutions based on Office 365, Dynamics CRM Online, Windows Intune and Azure.  Expect technology news focused on those products to come out at WPC.
Top-tier sponsors of WPC  2015 are Dell, HP and Nintex.
Related:
 
	Posted by Scott Bekker on April 22, 20150 comments
          
	
 
            
                
                
 
    
    
	
    At a time when Yahoo was contractually able to opt out of its search  partnership with Microsoft, Yahoo CEO Marissa Mayer negotiated a much more  flexible arrangement for her Internet company.
Yahoo and Microsoft on Thursday announced amendments to the deal originally  struck in 2009. Yahoo will now be obligated only to serve Bing ads against  search results for a majority of its desktop search traffic. Previously, Yahoo  needed to put Bing ads against 100 percent of its traffic. 
The deal is also non-exclusive, meaning if Yahoo wants to use its Yahoo  Gemini ads platform for those desktop ads, it can. Or it could sell the traffic  to another provider -- say Google, should Google be interested.
The other big change in the deal is that Microsoft will be responsible  for selling all Bing ads, while Yahoo will be responsible for selling any  Gemini ads. Previously Yahoo's salesforce handled a lot of the Bing sales. The  two companies plan to begin transitioning those sales responsibilities over the  summer.
While it's not a change, the deal remains non-exclusive in mobile  search, leaving Yahoo with maximum flexibility in that emerging area.
"Over the past few months, [Microsoft CEO] Satya [Nadella] and I  have worked closely together to establish a revised search agreement that  allows us to enhance our user experience and innovate more in our search  business," Mayer said in a statement. "This renewed agreement opens  up significant opportunities in our partnership that I'm very excited to  explore."
One upshot is that Microsoft will have to hire some search salespeople  and Yahoo will have to hire some search engineers.
For his part, Nadella emphasized the ongoing value of the partnership. "Our  global partnership with Yahoo has benefited our shared customers over the past  five years and I look forward to building on what we've already accomplished  together," Nadella's statement said. "Our partnership with Yahoo is  one example of the diverse partnerships we'll continue to cultivate in order to  have the greatest impact for our customers."
For Microsoft, the Yahoo agreement comes at an interesting time. The  partnership arguably helped Bing claw some search share from Google. The new  Yahoo arrangement is a wild card just as Google faces antitrust scrutiny in the  European Union.
 
	Posted by Scott Bekker on April 16, 20150 comments
          
	
 
            
                
                
 
    
    
	
    Meg Whitman rolled out a new logo for Hewlett Packard Enterprise on Wednesday, and  her blog post revealed that she's sweating the smallest details.
By the end of its fiscal year on Oct. 31, HP is committed  to splitting into two roughly equally sized independent companies -- Hewlett Packard  Enterprise and HP Inc. Whitman will be CEO of Hewlett Packard Enterprise,  which includes HP's servers, storage, networking, services, software, cloud and  converged systems. 
Dion Weisler will run the other company, called HP Inc., which includes  notebooks, desktops, mobility, printing, managed print services and graphics.  Whitman will be non-executive chairman of HP Inc.
Behind-the-scenes work has been going on since the planned split was  announced six months ago, but this week Whitman unveiled something visible in  the form of a new logo for Hewlett Packard Enterprise. It's a simple green  rectangle above the company name.
  
"We needed a design that would express our renewed commitment to  focus and simplicity," Whitman wrote,  adding about the color of the green, dollar-bill-shaped rectangle, "The  color we picked is no accident."
A smaller detail in the logo involves the way the letters connect.
"Maybe you noticed it, but take a look at the name 'Hewlett' in  the new design. This is the first time in our history that the two t's in  Hewlett connect," Whitman wrote. "That connection is symbolic of the  partnership we will forge with our customers, partners, and our employees --  what we will do together to help drive your business forward."
Whitman and the HP team are thinking deeply about the little things. It's  good to see partners near the symbolic center stage in that thought process.
 
	Posted by Scott Bekker on April 16, 20150 comments
          
	
 
            
                
                
 
    
    
	
    With a few months to go before the Microsoft Worldwide Partner  Conference (WPC) in July, Microsoft is starting to post details on some of the hundreds  of sessions that will be available to partners at the show in Orlando.
Even with only a small percentage of sessions listed in the online  catalog, some key themes for Microsoft's fiscal year 2016 are becoming  clear. 
What follows are RCP's suggestions for major keynotes and other sessions  to start building your WPC calendar around:
1. Satya Nadella Vision Keynote 
By far the most talked-about keynote  at any WPC is usually the CEO's session. Following in  Steve Ballmer's footsteps, Satya Nadella spoke last year and will once again  headline WPC this year. Nadella's two-fold mission will be to first reassure  partners that they are critical to Microsoft and, second, to outline the broad  trends and priorities for Microsoft for the coming year. Nadella will give one  of the first keynotes of the conference on Monday, July 13.
   Nadella giving his keynote address at WPC 2014. (Source: Microsoft.)
	
		Nadella giving his keynote address at WPC 2014. (Source: Microsoft.)
	
2. Kevin Turner Vision Keynote 
After the CEO's talk, COO Kevin Turner's  annual barn-burner of a speech is usually the second-most talked about single  event of WPC. With his folksy humor and competitive, can-do spirit, Turner  usually delivers a dozen or more memorable one-liners. 
Microsoft has famously  discontinued its annual enemies list this year, the group of companies whose  employees are barred from attending WPC. The list has previously included  Oracle, Salesforce.com, VMware, Amazon, Google and Cisco. As Nadella presents a  friendlier face of Microsoft to former rivals, the list has gone away. It will  be interesting to see if Turner pulls his competitive punches. 
The official  theme is "Our Roadmap to Profitability." Turner usually closes out  the second and final day of Vision keynotes from Microsoft executives. He is slated  to talk on Wednesday morning.
3. Phil Sorgen Vision Keynote 
Somewhere in those Vision keynotes on  Monday or Wednesday, Microsoft's worldwide channel chief (formal title:  Corporate Vice President of the Worldwide Partner Group) Phil Sorgen will get  more specific for partners. Judging by previous years, he'll talk about partner  momentum on cloud and will detail new programs, competencies, incentives and  priorities for Microsoft's massive community of channel partners. Expect to see  a short parade of other senior Microsoft executives talking about specific  products that Microsoft wants partners to sell in FY '16.
4. Microsoft Partner Programs and Opportunities
Another perennially  significant event is the annual update diving into specific details about the  Microsoft Partner Network (MPN) for the coming years. Running this session in her  second year at WPC as Microsoft's No. 2 channel executive is Gavriella  Schuster, general manager of the Microsoft Worldwide Partner Group.
5. U.S. Regional General Session (and Other Regional Sessions)
The WPC  truly attracts an international audience, and multiple regions have country- or  region-specific keynotes. U.S. partners account for the single biggest group of  attendees, making the U.S. Regional General Session one of the key events of  the show. The title of the U.S. general session this year is "The Trifecta  Partner Will Win the Race for Customers Wanting to Digitize Their Enterprise."  In that case, the trifecta applies to Cloud Platform, Cloud Productivity and  Sales Productivity. 
An inside-baseball theme is that there should be a new U.S.  channel chief giving the keynote. Longtime Microsoft channel executive Jenni  Flinders retired from the role this month, and the U.S. keynote at WPC could be  the first opportunity for partners to take the measure of her replacement.
6. "Gartner: Reading the Tea Leaves -- Top 10 Technology and  Channel Trends" 
This session isn't just important because it's about  where Gartner sees the industry going, although that can be interesting. The  reason it's significant for Microsoft partners is because it's given by Tiffani  Bova, a Gartner analyst who has the ear of senior channel Microsoft executives.  If you want to know how Microsoft executives are thinking about the industry  and what partners should be doing, it's wise to sit in on Bova's session.
7. Evolution of Windows Licensing
The previous six sessions are all  specific recommendations for sessions that will probably generate news and  chatter in Orlando this summer. RCP's remaining four recommendations are less  about the specific sessions than they are about the themes these sessions touch  on that are already emerging as important for the coming year. 
"Evolution  of Windows Licensing: How SA Per User and the Enterprise Cloud Suite Modernize  the EA and Position Your Business for Revenue Growth" hits one of those  themes. Over the last few months and with relatively little fanfare, Microsoft  rolled out some major changes to the options for licensing its software. A lot  of the changes relate to cloud, and the fanfare is coming.
8. Consumption of Cloud Services
Microsoft is becoming concerned about   how many (or how few) customers are actually using those Office 365  licenses that were included in their Enterprise Agreements. If Microsoft is  concerned about it, its incentives will be configured to make sure partners  are worried about it, too. "Moving the Needle: Boosting Customer Value by  Driving Office 365 Adoption" is an early example of a WPC 2015 session  that sounds that theme.
9. Windows 10
With Windows 10 on the near horizon by mid-July, partner  readiness for the next operating system will be a major theme. A few sessions  are already focused on it. The most intriguing one listed so far is "Stories  from the Trenches (Uncensored Edition): Migrating Customers to Windows 10."  The session promises both Microsoft-presented opportunity analysis and a panel  discussion by early adopters, including systems integrators, ISVs and the  Microsoft IT department.
10. Cloud Solution Provider
One of the biggest announcements at WPC  2014 was the introduction of the Cloud Solution Provider partner model. Details  and elements of the two-tier program continued to trickle out throughout  Microsoft's fiscal 2015. By WPC 2015, the program should be fully baked with  some best practices starting to emerge and tweaks coming out. 
One session aimed  at delivering those details is "Own the End-to-End Office 365 Customer  Lifecycle: the Cloud Solution Provider Partner Opportunity."
 
	Posted by Scott Bekker on April 09, 20150 comments
          
	
 
            
                
                
 
    
    
	
    A year to the day that Microsoft pulled the plug on Windows XP support,  the operating system remains heavily used worldwide. How heavily used? A little  back-of-the-envelope math puts the number at up to 250 million users.
Extended support ended for Windows XP on April 8, 2014. That meant no  more security updates or technical support for the operating system, which at  that time was already 12 years old. 
The two major share tracking outfits, Net Applications and StatCounter,  both report significant ongoing use of Windows XP in their latest public data  covering March 2015.
According to Net Applications, Windows XP users account for nearly 17  percent of worldwide share. 
 Net Applications' worldwide share figures by operating system for March 2015. A year after end-of-support, only Windows 7 has more share than Windows XP.
 
  Net Applications' worldwide share figures by operating system for March 2015. A year after end-of-support, only Windows 7 has more share than Windows XP. 
StatCounter puts Windows XP share at just over 11 percent. XP's  share in the United States is lower, 6.5 percent, according to StatCounter.
  
     [Click on image for larger view.]	
		StatCounter's worldwide desktop operating system data shows Windows XP trailed only Windows 8.1 and Windows 7 by the end of March 2015.
    
	
		[Click on image for larger view.]	
		StatCounter's worldwide desktop operating system data shows Windows XP trailed only Windows 8.1 and Windows 7 by the end of March 2015.
  
Applying those percentages to Microsoft's frequently stated claim of  1.5 billion Windows users worldwide gives a ballpark estimate of how many  Windows XP users are still out there. The range goes from 167 million using the  StatCounter figure to 254 million using the Net Applications figure.
"There's actually still a lot of people running Windows XP,"  said Kasper Lindgaard, director of research and security at Secunia, in a recent  telephone interview about Secunia's  Annual Vulnerability Review.
Before the deadline, much concern was focused on how vulnerable all  those Windows XP machines would be to newly discovered flaws. Since the support  deadline, there's been less attention paid to the issue, other than a Microsoft  decision to patch a particularly serious flaw affecting Windows XP a few weeks  after the support deadline (MS14-021).
 The warning that has greeted visitors to Microsoft's Windows XP end-of-support page since April 8, 2014.
  The warning that has greeted visitors to Microsoft's Windows XP end-of-support page since April 8, 2014. 
Nonetheless, other new vulnerabilities discovered since April 8, 2014  probably affected Windows XP, as well, Lindgaard said.
"Vulnerabilities that affect Windows 8 only or Windows 7 only probably  won't affect Windows XP," Lindgaard said. "It's fair to assume that some  vulnerabilities that affect older versions of the Windows client and Windows  server may also affect Windows XP."
Meanwhile, as the anniversary of the Windows XP support cutoff passes,  other deadlines approach. On July 14 of this year, support ends for Windows  Server 2003. On the same day, Microsoft plans to end anti-malware signature  updates for Windows XP on Microsoft Security Essentials. A little further out,  support ends for SQL Server 2005 on April 12, 2016.
 
	Posted by Scott Bekker on April 08, 20150 comments
          
	
 
            
                
                
 
    
    
	
    In an unusual move, Microsoft is bundling a third-party tool into the  Internal Use Rights (IUR) software and services packages for select Microsoft  partners.
The new tool being offered as part of the Microsoft Partner Network (MPN) IUR  is the SkyKick  Migration Suite for Microsoft Office 365, which helps partners simplify,  automate and speed up the sales, provisioning, migration and management of  Microsoft's cloud productivity suite. 
IUR,  Microsoft's term for not-for-resale licenses, are included in the Microsoft  Action Pack (MAPS) and for Silver Competency and Gold Competency partners. MAPS  partners generally get enough licenses from Microsoft to run a 10-person  partner organization, with Silver-level IUR accommodating a 25-person partner  company and Gold-level IUR outfitting a 100-person partner company.
The Office 365 IUR SkyKick Migration Offer was announced Wednesday and  runs through the end of Microsoft's fiscal year on June 30. The SkyKick IUR  covers a migration of up to 500 seats, regardless of whether the partner has  MAPS, a Silver Competency or a Gold Competency.
"The feeling is that partners get the opportunity to leverage it  and use it," said Evan Richman, co-CEO of Seattle-based SkyKick. "It's  good for them, and if they're using it, it's good for their productivity and it's  good for their organization's ability to pass it along to customers in a more  robust way."
SkyKick and Microsoft decided to offer the SkyKick IUR at 500 seats  regardless of a partner's MPN level for simplicity's sake. For example, Richman  said, "If they're a Gold Competency partner with 100 licenses, and they  were a 250-seat organization, they could move all 250 seats."
In that case, while the SkyKick licenses would be covered, the partner  would still need to pay for 150 extra Office 365 licenses from Microsoft for  the seats that go beyond their 100-IUR benefit.
In an e-mail interview, a Microsoft spokesperson declined to say if this  is the first time third-party software, services or tools have been included as  part of Microsoft IUR.
"The SkyKick Migration offer for our partners is a way to enable a  partner to easily unlock the benefits of Office 365. Providing partners access  to SkyKick's Migration offer for up to 500 seats is another example of how we're  taking new approaches to really engage with and support partners who are  helping to lead the transformation to the cloud. This offer is an investment in  our partner ecosystem to help them receive the most value from their partnership  with Microsoft," the spokesperson said.
Asked if Microsoft intended for partners to use the SkyKick IUR to get  familiar with the SkyKick tool and use the regular paid version on behalf of  customers in migrations, the spokesperson suggested that the initial goal is  simply to get partners themselves onto Office 365.
"As Gavriella [Schuster, general manager of Microsoft's Worldwide  Partner Group] wrote in a blog a few weeks ago, we know that when partners use their IUR [benefits] for Office  365 in their own businesses they are three times more successful at selling the  product to customers. But we also know that many partners are focused on  helping their customers move to the cloud right now," the spokesperson  said.
"After all, IDC predicts the public cloud market will grow to over  $127 billion by 2018. We have many partners who can make migrating to the cloud  much easier for customers, and whether a customer uses SkyKick, the Office Fast  Track program, or works with another partner, we are confident that now is the  time to bet on Microsoft's cloud offerings and want to expose our partners to  the many ways they can assist our customers accelerate their own access to Office  365. Providing access to the SkyKick Migration tool is a great example of how  partners can get the most value out of their Microsoft cloud IUR benefits,"  the spokesperson said.
 
	Posted by Scott Bekker on March 25, 20150 comments
          
	
 
            
                
                
 
    
    
	
    When it comes to customers' spending plans for managed services, backup  figures big.
As part of a large hosting survey conducted by 451 Research LLC and  commissioned by Microsoft, researchers asked 1,736 respondents to indicate on which  managed services they intended to spend heavily over the next two years. 
As long as there have been managed services and managed services  providers (MSPs), backup and disaster recovery have been the main upsell opportunity.  The survey reinforces that truism.
Sixty-eight percent of respondents picked backup and recovery, and 54  percent said disaster recovery/site recovery. Those were the top two responses  from the cloud and hosting service provider customers of all sizes from 10  countries in the survey, "Beyond  Infrastructure: Cloud 2.0 Signifies New Opportunities for Cloud Service  Providers."
   [Click on image for larger view.] Managed Services: Spending Over Next Two years (Source: 451 Research.)
 
   [Click on image for larger view.] Managed Services: Spending Over Next Two years (Source: 451 Research.) 
 Another backup-related category, archiving, came in sixth  with 44 percent expecting to spend money on that managed service.
Other categories with high levels of interest included mobile services  (47 percent), premium 24x7 support services (45 percent) and end-to-end  application management, including monitoring and configuration (42 percent).
For more coverage of the survey, see Microsoft  Backs Survey to Define the Elusive Cloud Buyer.
 
	Posted by Scott Bekker on March 23, 20150 comments
          
	
 
            
                
                
 
    
    
	
    After steadily eating away at Cisco's leadership position in enterprise  unified communications (UC) collaboration in 2012 and 2013, Microsoft seemed poised  to grab the market leader role and hold onto it. Indeed, Microsoft claimed a sliver of a lead in the enterprise UC market in the first quarter of 2014. 
Since then, though, Cisco  has proven itself a hard target for Redmond in UC,  according to data from Synergy Research Group. 
Cisco narrowly reclaimed market leadership in the second quarter of  2014, widened the lead slightly in the third quarter and, according to data  released by Synergy this week, expanded that lead further in Q4.
   [Click on image for larger view.]
 
   [Click on image for larger view.]
Synergy defines enterprise UC as a $30 billion  market that includes enterprise voice, UC applications,  telepresence, e-mail software, enterprise content management, enterprise social  networks and a range of hosted/cloud communications and applications.
In Q4, Synergy said that the UC collaboration market hit $8.5 billion, an  all-time high but one that represents just a 2 percent increase year on year.  That low single-digit growth masks a dynamic market with new technologies  riding a very different growth path than legacy technologies.
As a major player on both old UC and new UC, Cisco's latest gains in  share come from the legacy side.
"While revenues from enterprise IT telephony are clearly  continuing to decline, Cisco saw a very nice year-end bump in its telephony  revenues, which helped it to distance itself from Microsoft," said Jeremy Duke,  Synergy's founder and chief analyst,  in a statement.
Microsoft, which this week unveiled its next generation of enterprise UC products under the Skype for Business  brand, has a strong strategic position in the fastest-growing part of the  market, leading Synergy's Duke to project an ongoing battle between the two  leaders: "The real bright spot for Microsoft is that it has clear  leadership in hosted/cloud solutions which are also the highest growth part of  the market. Cisco dominates in premise-based solutions but the general trend is  for hosted/cloud revenues to catch up with and surpass premise-based revenues."
By share, Synergy ranks the top five contenders as Cisco (16 percent),  Microsoft (14 percent), Avaya (7 percent), IBM (4 percent) and Polycom (3  percent).
 
	Posted by Scott Bekker on March 19, 20150 comments
          
	
 
            
                
                
 
    
    
	
    
A common piece of conventional wisdom on cloud is that it changes who  buys technology.
In a detailed and wide-ranging new survey commissioned by Microsoft,  451 Research LLC attempts to provide some data to support a definition of that  amorphous and elusive concept -- the new cloud buyer. 
The report, "Beyond  Infrastructure: Cloud 2.0 Signifies New Opportunities for Cloud Service  Providers," is a survey of 1,736 cloud and hosting customers conducted  in 10 countries between December and March.
Addressing the new buyer, the survey pointed to decisions being made at  a much higher level than the traditional IT manager, confirming -- in this case,  at least -- what analysts and technology executives have been telling partners  for the last few years: To succeed, the sales pitch has to get more  business-focused and less technical. 
The traditional IT buyer, the IT infrastructure manager, is still  important. The survey finds the IT infrastructure manager is identified by 38 percent of  respondents as the primary decision-maker (see Figure 1). However, that only ranks third on  the list. In second place is the CEO, identified by 44 percent of respondents  as the primary decision-maker. That's a huge percentage, and a CEO requires a  completely different selling style than traditional IT infrastructure managers.  The top person for evaluating hosting and cloud services, with 52 percent of  respondents, is the CIO or CTO -- a role that bridges the concerns of the other  two.
  
     [Click on image for larger view.]	
		Figure 1: Stakeholder decision-making authority. (Source: 451 Research.)
    
	
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		Figure 1: Stakeholder decision-making authority. (Source: 451 Research.)
	
The survey also shines a light on a significant new player in the IT  buying world -- the marketing department. Marketing is emerging as an  aggressive and heavy consumer of cloud services, and this is a department where  business considerations heavily outweigh any technical concerns.
When asked about an organization's highest expectation for moving to  hosted services or cloud computing, marketing respondents' answers were all  about business. The highest expectation was "help grow our business"  at 27 percent, with "better business service" at 15 percent and "add  capabilities we cannot build internally" at 13 percent (see Figure 2).
  
     [Click on image for larger view.]	
		Figure 2: Highest expectation moving to cloud by department. (Source: 451 Research.)
    
	
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		Figure 2: Highest expectation moving to cloud by department. (Source: 451 Research.)
	
Marketing is the department most likely to launch new cloud  applications with capabilities that the company didn't have -- 26 percent of  the time. Marketing also has the most aggressive plans among the departments  surveyed (other departments were IT operations and application development) to  put applications in the cloud. In 35 percent of cases, marketing expected to  have more than 75 percent of its applications or resources in the cloud in the  next two years (see Figure 3).
   [Click on image for larger view.] Figure 3: Future percent of applications in cloud by department. (Source: 451 Research.)
 
   [Click on image for larger view.] Figure 3: Future percent of applications in cloud by department. (Source: 451 Research.) 
While a marketing manager is seldom the primary decision-maker,  marketing department projects are the most likely ones for the CEO to weigh in  on. The CEO is the one making decisions on IT purchasing decisions for  marketing in more than half of organizations, according to the survey.
The general trend for cloud IT decisions to move up the corporate ladder  brings new concerns to the fore, according to Michelle Bailey, senior vice  president at 451 Research.
"As new decision-makers emerge, so too does the criteria for  selecting cloud service providers. Trust, uptime, security, performance and  technical expertise are today's differentiators for a business-ready cloud,"  Bailey said in a statement. "Cloud 2.0 is really about value, redefining  cloud computing from a technical specification to a business-ready environment.  Enterprises are looking for a trusted end-to-end solution, and ultimately this  will involve multiple partners."
Aziz Benmalek, general manager for the hosting service provider  business at Microsoft, highlighted other findings of the survey -- the maturity  level of customers, with 75 percent saying they were beyond the cloud discovery  phase, and a healthy interest in combined private and public cloud  environments. Benmalek contends those trends spell new opportunities for  Microsoft's community of hosting service providers, which grew by 5,000 partners  in the last year.
"This presents a significant opportunity for our service provider  partners to provide value-added services to their customers," Benmalek  said in a statement. "By offering these expanded services, cloud service  providers will be able to drive additional consumption, increase revenue and  serve as trusted advisors."
More than half of the customers surveyed were in the United States. The  percentage of respondents from each of the other nine countries ranged from  9 percent to 2 percent and were, in descending order, Germany, the United  Kingdom, India, Brazil, Australia, Japan, Singapore, Turkey and the  Netherlands. Of respondents who provided company size information, about 40  percent had between 100 and 999 employees, with roughly 20 percent each in the  bands of less than 100 employees, 1,000 to 4,999 employees, and more than 5,000  employees.
 
	Posted by Scott Bekker on March 18, 20150 comments
          
	
 
            
                
                
 
    
    
	
    Ingram Micro on Monday unveiled an expanded set of automations and services  around Office 365 that the distributor believes will kickstart strong growth  for Microsoft's Cloud Solution Provider (CSP) partner business model.
Microsoft announced the CSP  program last July and began rolling the program out in the fall. The idea  behind CSP is to allow partners to package Office 365 and other cloud products  and control the billing and customer relationship. Unlike Microsoft's advisor  model, Microsoft does not bill the partner's customer directly. Unlike the Open  licensing partner model, the partner is not responsible for buying a year's  worth of licenses but instead can pay on a monthly basis in the same way that they  will be billing their customers. 
CSP consists of two models: 1-tier is for a few strategic partners who  will deal directly with Microsoft, while 2-tier is the breadth program in which  Microsoft will sell to distributors, called Master Cloud Service Providers, who  then resell to partners who resell subscriptions to customers.
Ingram joined the CSP program as a distributor last year, but this week  at its annual Cloud Summit in Phoenix, Ariz., announced significant automations,  channel services and add-on programs for its partners.
"We actually announced in the fall of 2014 that we had been  authorized to sell CSP, and we went to market as everybody else did with some  manual intervention in the background," said Renee Bergeron, vice president of cloud computing at Ingram Micro,  in an interview. "We are the first two-tier  partner that has actually automated the entire process."
That automation takes the form of the new inclusion of Office 365 in  the Ingram Cloud Marketplace, where Ingram's partners can come to order cloud  products. The other major new automation component is tight integration with  SkyKick -- the channel-focused toolset created by former Microsofties to  simplify, automate and speed up the selling, provisioning, migration,  management and setup of Office 365.
"In general, the feeling is CSP really is going to be a powerful  new model, especially the way Ingram is using it to really drive adoption,"  said Evan Richman, co-CEO of SkyKick.
SkyKick, which has been selling its toolset to partners since  2013, can take a regular username and password (administrative credentials  aren't necessary) from a customer and automatically discover the server, all  the e-mail addresses and other critical details of the existing infrastructure.  From there, SkyKick presents the partner with a list of e-mail addresses and a  simple selection process to pick which Office 365 SKU  addresses each need.
Integration with Ingram Micro's back end will mean precise pricing  customized for the selling partner will appear on the partner's screen. Once  SKUs are selected, SkyKick provides tools for customizing and scheduling  migrations and managing the project.
In the Ingram Micro cloud marketplace, partners who select Office 365  will get three ordering options for Office 365. They can select Office 365 with  the full SkyKick Automated Email Discovery and Migration Services; they can  pick Office 365 with SkyKick's automated e-mail discovery for free; or they can  choose Office 365 by itself, mostly for new accounts without legacy e-mail  accounts or servers to migrate (see screenshot).
   [Click on image for larger view.] Selecting Office 365 in Ingram Micro's Cloud Marketplace brings up three order options, two of which are powered by SkyKick automation tools. (Image Source: SkyKick.)
 
   [Click on image for larger view.] Selecting Office 365 in Ingram Micro's Cloud Marketplace brings up three order options, two of which are powered by SkyKick automation tools. (Image Source: SkyKick.) 
Ingram is also bringing many other elements to the cloud marketplace  that its partners will be able to sell to enhance Office 365. "Now with  the automation, we can enable them to do a lot more than just sell the mailbox.  For example, on the marketplace, they can bundle that mailbox with their own  help desk, or they can bundle it with security," Bergeron said. "We  have 10 vendor partners, and together they represent 55 different services."
Other offerings in the marketplace include security from McAfee and  Trend Micro, backup from Acronis, an Ingram Micro Service Desk that can be  white-labeled, as well as products from Cirius, Nomadesk and RingCentral.
 
	Posted by Scott Bekker on March 09, 20150 comments
          
	
 
            
                
                
 
    
    
	
    How much would Microsoft's overseas profits add up to if the company  paid U.S. taxes on them the way Uncle Sam prefers? A lot, according to an infographic  in the March 9-15 issue of Bloomberg Businessweek.
In the graphic (see below or page 35 of the print issue, which just landed in the snow  outside my house), Bloomberg compiled securities filings and U.S. Office of  Management and Budget information and assumed the 35 percent tax rate that companies  owe when they repatriate profits after getting credit for taxes paid abroad. 
	
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Bloomberg says Microsoft booked $92.9 billion in profits in Ireland,  Puerto Rico and Singapore. The magazine declares that amounts to $29.6 billion  in lost U.S. taxes. According to the graphic, that's enough to cover the entire  budget of the Department of Justice and a quarter of the Department of  Commerce.
Microsoft tops the Bloomberg Businessweek list, but two other tech  giants are close behind. Apple has $69.7 billion stashed and would owe $23.3  billion if it brought it all home -- enough to pay for all but $500 million of the  Department of Agriculture's discretionary budget. Oracle has $39.3 billion  stashed overseas -- equal to about $12.2 billion in taxes, enough to cover the  Department of the Treasury.
In all, corporations are parking more than $2 trillion in profits  offshore, the magazine said. For perspective, the proposed  U.S. budget for 2015 is about $3.9 trillion. That's one year of U.S.  federal government spending, and the offshore corporate accounts have been  amassed over many years.
It's a nice touch by the magazine to subtly note that Microsoft's tax  avoidance choices are equal to defunding the department that gave them so much  trouble in the 1990s.
 
	Posted by Scott Bekker on March 06, 20150 comments
          
	
 
            
                
                
 
    
    
	
    In an effort to increase channel uptake of its strategic mobility and  security cloud offering, the Enterprise Mobility Suite, Microsoft is making EMS  available for free to partners and providing a new way for partners to sell it.
"EMS is available in Open Licensing on March 1, 2015," wrote  Gavriella Schuster, general manager of the Microsoft Worldwide Partner Group,  in a blog  post Thursday. "Like many of the other cloud-based services that  recently become available in Open such as Office 365, Azure or Dynamics CRM  Online, the flexibility and potential cost savings of the Open Licensing model  makes it possible for distributors and resellers to sell additional cloud  services to small and medium-sized enterprises." 
Microsoft has two main models for the majority of partners to sell its  cloud services. In the original model, partners get themselves registered on a  deal between Microsoft and the customer and receive Partner of Record fees,  also known as advisor fees. That option had been available for partners with  EMS already.
In another model, partners buy the license on behalf of the customer, and  then resell it, ideally in a bundle with other Microsoft, third-party and their  own services. One method for facilitating those types of sales is with Open  Licensing. In Microsoft's Open model, the customer places an order with a  partner, the partner in turn makes an order from a distributor -- such as Tech  Data, Ingram Micro or Synnex -- and the distributor ultimately passes the order  on to Microsoft. The invoice goes back through the chain in the other  direction, allowing the customer-facing partner to present a single bill to the  customer, offering customer convenience and partner control over margin. The  approach also is supposed to protect partners from having their customers  poached by either the distributor or Microsoft.
Microsoft introduced that Open model for cloud services with Office 365  in February 2013 and later added other products to the model --  Intune  and Power BI in April 2014, Azure in August 2014 and CRM Online earlier this  month.
EMS is also being dropped into the package of not-for-resale offerings  that partners get from Microsoft to encourage internal familiarity, customer  demos and testing. "Starting in early March, Microsoft Action Pack  subscribers, along with Silver and Gold competency partners, will get access to  EMS and Azure AD Basic as part of their Internal Use Rights (IURs) benefits,"  Schuster wrote.
A response to the megatrends of consumerization of IT and bring your  own devices (BYOD), EMS consists of  Azure AD Premium for hybrid  identity and access management,  Intune for mobile device and  application management, and Azure Rights Management for information protection.
To encourage usage of the products together, Microsoft cut the price to  buy the suite by almost half compared to what it would cost to purchase the  three products separately. According to a December 2014 customer datasheet, the  suite costs $7.50 per user per month with an annual commitment. Individually,  the products would cost $14 -- $6 for Azure AD Premium, $2 for Azure Rights  Management and $6 for Microsoft Intune, according to the datasheet.
Matt Scherocman, president of Interlink Cloud Advisors in Cincinnati,  has several customers on trials of EMS and sees the product as a huge  opportunity for the channel.
"I think partners should want to drive this as a solution. No. 1, it's services. No. 2, it's about helping the customer with all the  ways they protect their data, which is huge,"  Scherocman said, adding that  the single sign-on that EMS enables through Azure AD Premium allows users to  connect to several thousand cloud apps in a way that's managed by the AD  administrator. "The other thing I like about EMS as a partner is that it's  an area that Microsoft is investing in."
 
	Posted by Scott Bekker on February 26, 20150 comments