Microsoft Spruces Up Its Surface Line, Debuts Financing Plan
Microsoft hosted a media event in New York City on Tuesday to reveal three new devices in its Surface line of PCs, as well as complementary headphones and a new consumer financing program.
The new devices were the Surface Studio 2, the Surface Pro 6 and the Surface Laptop 2, all of which became available to pre-order on Tuesday. The Surface Pro 6 and Surface Laptop 2 will start shipping on Oct. 16. The Surface Studio 2 starts shipping Nov. 15.
The enhancements rolling out for the various Surfaces were mostly of the speeds, feeds and color variety. A new black option is coming to the Surface Pro 6, which is also available in platinum, and to the Surface Laptop 2, which is also available in platinum, burgundy and cobalt blue.
Major enhancements to the Surface Pro 6 include an upgrade to 8th Generation Intel processors, which bring quad-core processors to the 2-in-1 category for a 67 percent performance bump; a 13.5-hour battery life and an 8MP auto-focus camera, according to Microsoft executives. Prices for the new Surface Pro 6 range from $899 to $2,299 depending on the choices of 8GB or 16GB of memory, an Intel Core i5 or Core i7 processor, and storage options of 128GB, 256GB, 512GB or 1TB. Prices don't include the Surface Keyboard, so buyers are looking at a minimum of an additional $100 to use the device as intended.
For the Surface Laptop 2, Microsoft's more traditional clamshell laptop, the processor upgrade to Intel's 8th Generation leads to an 85 percent performance bump over previous models, while battery life clocks in at 14.5 hours, according to Microsoft. Prices on the Microsoft Store site start at $999 for 8GB of RAM, an Intel Core i5 and 128GB of storage. The top-end configuration of 16GB of RAM, Intel Core i7 and 1TB of storage costs $2,699.
The Surface Studio 2 sports the same gargantuan 28-inch screen as the previous version, but moves two generations forward in processors to Intel 8th Generation for a 50 percent performance bump, and features more brightness and contrast in the display. The high-powered system for creative professionals is available in three configurations. The entry level has 1TB of storage with 16GB of RAM at $3,499. The top-of-the-line model costs $4,788 for 2TB of storage and 32GB of RAM.
The main teaser from the Tuesday event was Surface Headphones, which aren't available to order yet and are expected to ship by the holidays.
As to why Microsoft needs an offering in the crowded premium headphone category, Microsoft product design guru Panos Panay said, "We built Surface Headphones to complete the Surface experience." The $349 price tag will deliver 13 levels of ambient noise control, 8 "beam-forming" microphones for phone calls and voice commands, and PC-specific features like voice activation of the Cortana digital assistant and automatic pausing of video when the headphones are removed.
Also Tuesday, Microsoft unveiled a new way for consumers to pay for Surface devices, which tend to carry a premium price tag compared to OEMs' Windows laptops and 2-in-1s. Called Surface All Access, the monthly pricing option includes a Surface device and an Office 365 subscription with a no-interest 24-month payment plan. The financing is provided by WebBank and is administered through Dell Preferred Account, rather than through Microsoft Financing.
Starting monthly bundle prices included a Surface Go Bundle for $24.99, Surface Laptop Bundle for $46.63, Surface Pro Bundle for $47.87, Surface Book 2 Bundle for $54.96 and Surface Studio Bundle for $150.79. The program, which begins on Oct. 16, comes about a month after Microsoft ended new enrollments into its consumer-focused Surface Plus Program.
Posted by Scott Bekker on October 02, 2018 at 5:04 PM