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More Apple Ads On the Way

Maybe it's because they're working, or perhaps it's because they get under Bill Gates' skin. Either way, Apple plans to keep up the attack and is taking particular pleasure in roasting Vista. This is all well and good, but Apple is missing a huge opportunity by not going after IT. Let's face it: IT loves computers and knows good tech when they see it. Many of you have Macs at home and would gladly have more in your shop if you felt that Apple was serious about servicing the corporate market.

But Apple does no PR, marketing or advertising at this influential and well-heeled segment of the market (Steve, we still have a cover story waiting if you want to talk to us!).

I prodded Apple about this in a column and then did a feature explaining just what it would take for Mac or Linux to blow away the Redmond desktop monopoly.

Posted by Doug Barney on February 05, 2007


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