Barney's Blog

Blog archive

More Apple Ads On the Way

Maybe it's because they're working, or perhaps it's because they get under Bill Gates' skin. Either way, Apple plans to keep up the attack and is taking particular pleasure in roasting Vista. This is all well and good, but Apple is missing a huge opportunity by not going after IT. Let's face it: IT loves computers and knows good tech when they see it. Many of you have Macs at home and would gladly have more in your shop if you felt that Apple was serious about servicing the corporate market.

But Apple does no PR, marketing or advertising at this influential and well-heeled segment of the market (Steve, we still have a cover story waiting if you want to talk to us!).

I prodded Apple about this in a column and then did a feature explaining just what it would take for Mac or Linux to blow away the Redmond desktop monopoly.

Posted by Doug Barney on February 05, 2007


Featured

  • World Map Image

    Microsoft Taps Nebius in $17B AI Infrastructure Deal To Alleviate Cloud Strain

    Microsoft has signed a five-year, $17.4 billion agreement with Amsterdam-based Nebius Group to expand its AI computing capabilities through third-party GPU infrastructure.

  • Microsoft Brings Copilot AI Into Viva Engage

    Microsoft 365 Copilot in Viva Engage is now generally available, extending Copilot's AI-powered assistant capabilities deeper into the Viva platform.

  • MIT Finds Only 1 in 20 AI Investments Translate into ROI

    Despite pouring billions into generative AI technologies, 95 percent of businesses have yet to see any measurable return on investment.

  • Report: Cost, Sustainability Drive DaaS Adoption Beyond Remote Work

    Gartner's 2025 Magic Quadrant for Desktop as a Service reveals that while secure remote access remains a key driver of DaaS adoption, a growing number of deployments now focus on broader efficiency goals.

Most   Popular