Barney's Blog

Blog archive

More Apple Ads On the Way

Maybe it's because they're working, or perhaps it's because they get under Bill Gates' skin. Either way, Apple plans to keep up the attack and is taking particular pleasure in roasting Vista. This is all well and good, but Apple is missing a huge opportunity by not going after IT. Let's face it: IT loves computers and knows good tech when they see it. Many of you have Macs at home and would gladly have more in your shop if you felt that Apple was serious about servicing the corporate market.

But Apple does no PR, marketing or advertising at this influential and well-heeled segment of the market (Steve, we still have a cover story waiting if you want to talk to us!).

I prodded Apple about this in a column and then did a feature explaining just what it would take for Mac or Linux to blow away the Redmond desktop monopoly.

Posted by Doug Barney on February 05, 2007


Featured

  • Report: Cost, Sustainability Drive DaaS Adoption Beyond Remote Work

    Gartner's 2025 Magic Quadrant for Desktop as a Service reveals that while secure remote access remains a key driver of DaaS adoption, a growing number of deployments now focus on broader efficiency goals.

  • Windows 365 Reserve, Microsoft's Cloud PC Rental Service, Hits Preview

    Microsoft has launched a limited public preview of its new "Windows 365 Reserve" service, which lets organizations rent cloud PC instances in the event their Windows devices are stolen, lost or damaged.

  • Hands-On AI Skills Now Outshine Certs in Salary Stakes

    For AI-related roles, employers are prioritizing verifiable, hands-on abilities over framed certificates -- and they're paying a premium for it.

  • Roadblocks in Enterprise AI: Data and Skills Shortfalls Could Cost Millions

    Businesses risk losing up to $87 million a year if they fail to catch up with AI innovation, according to the Couchbase FY 2026 CIO AI Survey released this month.

Most   Popular