Navigating Microsoft


Microsoft's New Channel Chief on 'Devices + Services' and the Changing Channel

Phil Sorgen, a veteran of many senior roles in the Microsoft field, was named corporate vice president for the Worldwide Partner Group, replacing Jon Roskill.

How To Get Customer Leads from Microsoft

According to this former Microsoft field rep, there is no magical lead fountain -- getting leads from Microsoft is a multi-step process.

MPN 2.0: Behind the Microsoft Partner Network Overhaul

At the Worldwide Partner Conference, Microsoft laid out a major overhaul of the 3-year-old Microsoft Partner Network. The changes send several important messages about how the software giant is thinking about its partners and their role.

Martorano: Expect 'Measured' Rollout of Microsoft Surface to Channel

Eric Martorano holds a new and important responsibility in Microsoft's U.S. partner organization: selling Microsoft Surface devices through the U.S. channel.

Why the IAMCP Is Critical to Future Success in the Channel

The International Association of Microsoft Channel Partners has always been a useful resource, but it became invaluable after Microsoft flipped the switch on the Microsoft Partner Network. Howard explains how.

Analyst: Microsoft Must Expand Its Surface Resale Program

Microsoft must eventually expand the resale opportunity for its Surface line of tablets to a wider partner base, according to Forrester Research.

Below the Surface: Ignoring the Danger of Ignoring the Channel

In which Howard draws a link between a series of unfortunate Microsoft Surface-related events.

Parsing Through the WPC 2013 Rumors (UPDATED)

Are PAMs going away? Is a major partner executive leaving? As usual, there were plenty of rumors floating around this year's Worldwide Partner Conference floor -- some more well-founded than others. Howard separates fact from fiction.

Want Help from Microsoft? Better Know a Microsoft Segment

What's one of the most common missteps a partner can make when approaching a Microsoft employee? According to our former Microsoft insider, it's not knowing what he or she is responsible for.

Microsoft Gets Serious in the Cloud with Office 365 Open

With its Open Licensing move, Microsoft finally enlists all partners in the Office 365 effort.

Tales of Partner Successes in Microsoft's 'Cloud OS'

The combination of Windows Server 2012, System Center 2012 SP1 and Windows Intune have given Microsoft partners new opportunities to expand their businesses into the cloud. Here are a few examples.

Marching Orders 2013: 11 Things Microsoft Partners Need To Do in the New Year

Channel luminaries offer their best advice to help Microsoft partners succeed in the coming year.

On the Death of SBS: Microsoft Partners Rally from Anger to Acceptance

Rage was the first reaction to the death of the Microsoft Windows Small Business Server brand. Now resellers are making plans for what comes next.

Q&A with Microsoft's Top Channel Exec: Is the MPN Still Worth the Cost?

RCP asks Microsoft's Jon Roskill about the increase in price to gain the gold competency and the overall value of the 2-year-old Microsoft Partner Network.

Microsoft's 'Cloud OS' Era Means a Return to License Land

Microsoft threw another wrench in the effort to define cloud computing when it ushered in its Cloud OS era with Windows Server 2012. But for partners, the new definition means that for once, they won't have to change as much as they thought.