In-Depth Features

Microsoft's New Channel Chief on 'Devices + Services' and the Changing Channel

Phil Sorgen, a veteran of many senior roles in the Microsoft field, was named corporate vice president for the Worldwide Partner Group, replacing Jon Roskill.

Windows Azure Helps Small Partner Score Huge Deal

How one small Microsoft partner in the U.K. leveraged the Windows Azure cloud service to win a huge contract against consortiums of IT giants -- enabling a more robust solution at a lower cost than traditional IT approaches could promise.

MPN 2.0: Behind the Microsoft Partner Network Overhaul

At the Worldwide Partner Conference, Microsoft laid out a major overhaul of the 3-year-old Microsoft Partner Network. The changes send several important messages about how the software giant is thinking about its partners and their role.

Microsoft Partner Network Competency Changes in 2014 (Flow Chart)

In January 2014, Microsoft will boil 25 competencies and one quasi-competency down to 22. Here are the key changes (and a list of the competncies that remain unchanged).

Meet the New Bosses: The Key Executives in Microsoft's Reorg

Steve Ballmer unveiled a much anticipated major reorganization intended to change the conflict orientation of Microsoft's culture to one of shared focus. Some of the winners in Ballmer's new structure are familiar faces. Others are being pulled into the spotlight from deeper within the organization.

Who's Next as Microsoft CEO: Possible Replacements for Steve Ballmer

WEB EXCLUSIVE: The contenders for Steve Ballmer's replacement make up a deep bench of executive talent with heavy Microsoft experience both inside and outside the company.

Microsoft's 50 'Most Competent' Partners: 2013

RCP identifies the "biggest" Microsoft partners in terms of their number of competencies in this second-annual list.

Windows Phone 8 Gallery: The First Devices (UPDATED)

WEB EXCLUSIVE: Microsoft is staking its mobile success on its just-launched smartphone platform, Windows Phone 8. The first devices are set to roll out in the coming weeks and months from major U.S. carriers including Verizon and AT&T. Here's what we know so far about the new lineup.

WPC 2013: Microsoft Fleshes Out Its 'Devices and Services' Mantra

At the Worldwide Partner Conference this month, partners will find out what Microsoft's strategic shift to meet a rapidly changing market will mean for the channel.

BYOD, MDM and the Fate of Servers: Q&A with Tech Data's Mobility Chief

A discussion with Tech Data's Joe Quaglia about the distributor's new BYOD platform and the state of IT's most explosive sector.

Microsoft's Windows 8 Lineup Gets Retouched (GALLERY)

Microsoft OEMs from Acer to Vizio are flooding the market with new PC designs to round out the Windows 8 lineup at the six-month anniversary of the OS.

40 Killer Windows Store Apps for Microsoft Partners

Of the thousands of apps in the online store for Windows 8, here are 40 that can make a difference for a partner's business.

Kicking Off a Simpler Era in Office 365 Migrations?

WEB EXCLUSIVE: Ex-Microsofties' startup called SkyKick automates the process for partners to sell, plan, provision, migrate, manage and set up Office 365.

2013 Microsoft National Systems Integrators (Full List)

The Microsoft National Systems Integrators are a special group of U.S. partners with super-regional scale and special expertise. Here is the full list of the partners who made the category in Microsoft's 2013 fiscal year.

Microsoft Gets Serious in the Cloud with Office 365 Open

With its Open Licensing move, Microsoft finally enlists all partners in the Office 365 effort.

Lync 2013: Microsoft Revs Up Its UC Platform

Microsoft is turbo-charging everything about its unified communications platform -- from customer adoption and partner engagement to multiplatform capabilities and release cadence.

Tales of Partner Successes in Microsoft's 'Cloud OS'

The combination of Windows Server 2012, System Center 2012 SP1 and Windows Intune have given Microsoft partners new opportunities to expand their businesses into the cloud. Here are a few examples.

IT Communities: A Primer for Microsoft Partners

WEB EXCLUSIVE: Channel communities are key for partners who want to network, shore up resources and bolster their access to the larger organizations they are partners with. But given their wide variety, it can be a challenge for partners to know which communities suit them best. In this primer, Howard runs down the different types of partner communities to help you find the best fit for your partner company.

59 Real-World Marketing Tactics for Microsoft Partners

From specialization to audience targeting, content creation, traffic generation and more, marketing consultant Barb Levisay offers proven tips for bolstering your name recognition.

Windows 8 Faces Slow Ramp-Up, But Big Potential: Q&A with a Microsoft Distributor

In a Q&A, D&H Distributing Co-President Michael Schwab says structural factors are giving Windows 8 a slow start, but he predicts some of those same dynamics will make the new OS a huge hit in the near future.