In-Depth
        
        Windows Phone 7 vs. iPhone: Microsoft Closes the Quality Gap
        In the battle between Microsoft's underdog smartphone and the Apple juggernaut, the result is far from a knockout. Even iPhone lovers have to agree.
        
        
			- By Redmond Channel Partner magazine staff
- May 31, 2011
Let's state it right up front, so there's no confusion: The iPhone is fantastic. The iPhone 4 rocks like a combination of U2 and Led Zeppelin. Add to that the  325,000-plus apps available, and it's a lethal combination.
Does that mean that there's no reason to consider a Windows  Phone 7 device? Absolutely not. With this phone, Microsoft has thrown out the "me  too" development philosophy of which it's often accused, and given  potential customers a clear choice.
To start with, Redmond created a much different UI, forgoing  the "tile" motif used by the iPhone and Android. Instead, it uses a  brilliant hub motif, grouping functionality by category. It means that you can  get to your stuff easier and more quickly. The UI feels less boxed in  and more free-flowing.
The Windows Phone 7 OS is also quite responsive to touch  input, rivaling the quickness of the iPhone. And the integration with things  like Office and other business apps can't be replicated on other platforms.
Still, the iOS is significantly more polished than Windows  Phone 7. That's to be expected, as the iOS is on its fourth iteration. For a  first try, however, Windows Phone 7 is remarkably stable and functional. It's  not the iOS yet -- but remember, there was no cut-and-paste in the first  version. (Note to Microsoft developers: Get more things displaying in landscape  mode soon -- and make this a priority.)
Another significant advantage of Windows Phone 7 offerings  is that, by and large, they're much cheaper than the iPhone -- even free. That  can make a difference if you're buying them for a whole department.
On the whole, most people probably wouldn't ditch their iPhone for one of  these contenders yet. But when their commitment period is up, Microsoft has given  them an alternative to strongly consider. That's always a good thing.
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