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Navigating Microsoft


Q&A with Top Microsoft Channel Exec Phil Sorgen

WEB EXCLUSIVE: Have faith in Microsoft on CRM, give Pinpoint another chance, check out DigitalStride, stay tuned on Surface in the channel and keep an eye on opportunities in Azure, hybrid cloud and EMS, Sorgen advises.

Partnering with Microsoft in the Nadella Era: What's Changed?

Between the end of stack ranking and the emergence of faster release cycles, partners are contending with a much different Microsoft than the one under Ballmer.

Who Speaks for the Channel Partner?

Impersonal vendor channels are drowning out partners who voice their concerns. Is the only solution to speak louder?

Microsoft Partners: Get Used to Dodging a Drunk Dinosaur

A few of Microsoft's recent moves have the company lumbering right onto partners' territory.

Microsoft Product Power Ratings

A regularly updated guide to what's hot, what's not, what's trending and what's flailing for the Microsoft channel.

WPC 2014 in Quotes: 12 Key Themes

WEB EXCLUSIVE: A recap of some of the important themes Microsoft executives spotlighted at the 2014 Worldwide Partner Conference keynotes.

One Year in the Microsoft Channel

For the Microsoft channel, it's July -- not the start of the calendar year -- that provides the best point for looking back on what's changed over the last 12 months.

Microsoft's Channel Chief to Partners: Up Your Game with Us

Phil Sorgen talks to RCP about his first Worldwide Partner Conference as head of Microsoft's Worldwide Partner Group, the evolving direction of the partner channel and Microsoft's role in it.

For Partners, Where Are the Microsoft Alternatives?

Microsoft partners looking to diversify their practices might have a hard time finding viable alternatives. And no, Google isn't one.

Microsoft on Surface Pro 3 Channel Distribution: 'We're Ready To Go'

Nearly a year after Microsoft launched a program to bring its Surface tablet PCs to market through the channel, Tuesday's debut of the Surface Pro 3 is the first device launched with the backing of a new marketing team.

Behind the Curtain at Microsoft: Three Things You Should Know

Our former Microsoft field rep shares some insights about how Microsoft operates and what's behind the company's attitudes toward its partners and employees.

In Nadella's Microsoft, Uncertainty About Where Partners Fit

The new CEO's mantra of "mobile- and cloud-first" has some uncomfortable implications for partners -- one of them being the possibility of competition from Microsoft itself.

Microsoft Action Pack Overhaul: Q&A

Bob Marsh, an original architect of the Microsoft Action Pack, talks about the origins of the channel's most popular subscription program and the best and worst parts of the controversial recent revamp.

What Will Be the Straw that Breaks the Microsoft Channel's Back?

The next few months could prove to be the most trying for all but the largest of Microsoft's partners.

What Gaps Does Microsoft Want Partners To Fill?

Understanding Microsoft's scorecard system is one way to figure out what partner deals Microsoft's sales reps currently value the most.