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Navigating Microsoft


WPC 2014 in Quotes: 12 Key Themes

WEB EXCLUSIVE: A recap of some of the important themes Microsoft executives spotlighted at the 2014 Worldwide Partner Conference keynotes.

Microsoft's Channel Chief to Partners: Up Your Game with Us

Phil Sorgen talks to RCP about his first Worldwide Partner Conference as head of Microsoft's Worldwide Partner Group, the evolving direction of the partner channel and Microsoft's role in it.

One Year in the Microsoft Channel

For the Microsoft channel, it's July -- not the start of the calendar year -- that provides the best point for looking back on what's changed over the last 12 months.

For Partners, Where Are the Microsoft Alternatives?

Microsoft partners looking to diversify their practices might have a hard time finding viable alternatives. And no, Google isn't one.

Microsoft on Surface Pro 3 Channel Distribution: 'We're Ready To Go'

Nearly a year after Microsoft launched a program to bring its Surface tablet PCs to market through the channel, Tuesday's debut of the Surface Pro 3 is the first device launched with the backing of a new marketing team.

Behind the Curtain at Microsoft: Three Things You Should Know

Our former Microsoft field rep shares some insights about how Microsoft operates and what's behind the company's attitudes toward its partners and employees.

In Nadella's Microsoft, Uncertainty About Where Partners Fit

The new CEO's mantra of "mobile- and cloud-first" has some uncomfortable implications for partners -- one of them being the possibility of competition from Microsoft itself.

Microsoft Action Pack Overhaul: Q&A

Bob Marsh, an original architect of the Microsoft Action Pack, talks about the origins of the channel's most popular subscription program and the best and worst parts of the controversial recent revamp.

What Will Be the Straw that Breaks the Microsoft Channel's Back?

The next few months could prove to be the most trying for all but the largest of Microsoft's partners.

What Gaps Does Microsoft Want Partners To Fill?

Understanding Microsoft's scorecard system is one way to figure out what partner deals Microsoft's sales reps currently value the most.

CEO 3.0: What Microsoft's Partners Want from Satya Nadella

Public statements so far from Satya Nadella provide a strong hint of what the new Microsoft CEO will give partners, what he won't and what's negotiable.

Microsoft's Communication Failure on Office 365 Payment Cuts

A little more warning would've been nice.

Partners: Keep Pace with Microsoft in 2014 with These Course Corrections

Microsoft has a history of changing tacks in its partner strategy, for good and sometimes for ill. Its partners should take care not to get left behind.

Marching Orders 2014: Partner Tips and Predictions from Channel Experts

What will 2014 bring? RCP's stable of experts know, and they share their insights on everything from cloud and hybrid to new business models to the coming frenzy of Windows XP replacement.

How To Motivate Microsoft To Close Your Opportunities

A quick primer on how Microsoft's field salespeople are compensated -- and how you can make that knowledge work for you as a partner.