September/October 2017

One Commercial Partner

Microsoft upended its channel-facing corporate structure this year and unveiled major new engagement models and other programs for working with partners. In this special issue, RCP describes and unpacks the myriad changes.


In-Depth

Get To Know Microsoft's 'One Commercial Partner'

By Scott Bekker

Microsoft upended its channel-facing corporate structure this year and unveiled major new engagement models and other programs for working with partners. In this special section, RCP describes and unpacks the myriad changes.


You're Doing Your Web Site Wrong: How Microsoft Partners Can Win on the Web

By Barb Levisay

A review of the Web sites of the RCP 200 reveals best practices and interesting trends -- as well as areas for improvement -- in the public face that Microsoft partners present to the world.


2017 Rocket Award: AgileThought's Three-Pronged Recipe for Growth

By Gladys Rama

A well-oiled hiring process, a commitment to new-client acquisitions and a more industry-focused strategy are the keys to success for the 2017 RCP Rocket award winner.


Microsoft OCP Puts New Faces in Partner Management Roles

By Scott Bekker

With the creation of the One Commercial Partner team and the reorganization of the Microsoft field structure largely complete, the roster of partner-facing channel executives at Microsoft seems mostly set for fiscal year 2018.


Navigating the Solution Maps and Channel Managers of Microsoft's OCP

By Scott Bekker

Microsoft is in the midst of an all-hands effort to create Solution Maps. Partners who want to be at the center of Microsoft's business need to make sure they show up on those maps.


Both Sides

How To Speak Microsoft in the 'One Commercial Partner' Era

By M.S. Partner

The channel and field reorg in Redmond is unleashing a flood of new terms and initialisms. Are OCP, TCM, ECM, PDM, PMA, RVP and STU all getting to be TMI? Use this glossary FTW. HTH.


Channel Watch

Equifax: A Watershed Moment in Security?

By Scott Bekker

Public anger over the exposure of over 140 million consumers has been swift and harsh -- so far. Whether the backlash prompts major changes or simply dies down remains to be seen.


Channeling the Cloud

Microsoft CSPs Expecting Less Conflict, More Azure Consumption

By Jeffrey Schwartz

A newly refocused Cloud Solution Provider program is giving partners hope for better relationships with Microsoft field reps.


On Growth

7 Signs that a Partner Is M&A-Ready

By Reed Warren

The best candidates for mergers or acquisitions have well-documented and purposeful M&A strategies that result in at least one of these characteristics.


Worldview

With AI and Automation on the Rise, It's Time To Reinvent the SI

By Per Werngren

Times are a-changin' and in order to be successful tomorrow, systems integrators will need to adapt their businesses to the needs of the digital-transformation era.