05/01/2009

May 2009 - Shaping a New Identity

Microsoft Partners reinvent themselves and change the Microsoft ecosystem amid the recession. Plus: Microsoft Dynamics, hosted Exchange, targeting the midmarket.


In-Depth

Shaping a New Identity

By Scott Bekker

How the recession is forcing partners to reinvent themselves and is changing the structure of the Microsoft ecosystem.


Tech-Ed Preview: Building Out the Ecosystem

By Lee Pender

ISVs provide the critical tools and applications that complete Microsoft solutions. Microsoft Tech-Ed is traditionally where many of those vendors announce their next products.


Putting the Right Brand on Hosted Messaging

By Scott Bekker

With a new Ready to Go Campaign, Microsoft aims to help hosters and VARs sell full-featured e-mail services to small businesses. It's an appealing opportunity, but trust remains an issue.


Channel Watch

Small Business Specialists Find Hopeful Signs

By Scott Bekker

Microsoft surveyed more than 600 Small Business Specialists to see where partners were finding glimmers of light at the end of this dark economic tunnel.


Directions

Big Cheese in Small Markets

By Paul DeGroot

When big customers cut back, where does Microsoft go for growth? Hint: think small.


Dynamics Perspective

Microsoft's Vertical Innovation Strategy

By Joshua Greenbaum

Partners may see Dynamics and R&D spending being cut, but Microsoft is ramping up to gain on the market leaders.


News

Channel: Apptix Looks to Channel for Growth

By Scott Bekker

Hosting company launches partner program to sell hosted Exchange, SharePoint and other products.


Postscript: BearingPoint Breaking Up

By Scott Bekker

Company to sell off its business to competitors.


Lab Experiment: Hypervisors

By Rick Vanover

Is there really a performance difference between hypervisors from VMware, Microsoft and Citrix? We put them under a microscope and stress-tested them for days to find out the answer.


WPC 2009: Microsoft Worldwide Partner Conference Made New

By Scott Bekker

Redmond tweaks flagship partner show for a down economy.


Small Business: Microsoft Redefines 'Entry Level' for Windows Server

By Scott Bekker

Redmond releases OEM-only version called Windows Server 2008 Foundation for customers with fewer than 15 users.


Hardware: Dell Makes Two High-End Laptop Plays

By Scott Bekker

Computer maker introduces design-driven Adamo and heavy-duty Latitude E6400 XFR.


Channel: Novell Reaches Out to Channel

By Lee Pender

The maker of SuSE Linux is recruiting new channel members for multiple product lines and wants a partner involved in every deal the company makes.