July 2008 - The New Rules of Partnering With Microsoft

Plus: Software Piracy's impact on partners; cozying up to local, regional governments; the gold in virtualization; more.


The New Rules of Partnering with Microsoft

By Anne Stuart

As the Microsoft Partner Program marks its fifth anniversary, its leadership lays out a new long-term game plan.

Think Globally, Act Locally

By Rich Freeman

With its new Citizen Service Platform, Microsoft is making a big play for small-government customers. But will those entities play along?

Capturing Dollars Lost to Piracy

By Scott Bekker

Think software piracy is just Redmond's problem? A study being released at the Microsoft Worldwide Partner Conference puts a dollar figure on the revenues the channel could collect by helping the software giant defeat the pirates-and that bounty is bigger than you might think.

Solution Spotlights

Tech Spotlight: Mobility

By Scott Bekker

Apple brings buzz to the market that could translate into sales of other types of smartphones in the short run.

Seismic Changes

By Joanne Cummings

Ingram Micro leads Microsoft partners to recurring revenue streams by adding private-label hosted Exchange, SharePoint and CRM services to its Seismic SaaS offerings.

Channel Call

Top 5 Channel Falsehoods

By Keith Lubner

Of the many warning signs that a reseller-vendor relationship might not work, here's a list of the ones I find to be all too common.

RCP Has the 411 at the WPC

By Scott Bekker

News, video, blogs -- we give you the scoop on Microsoft's annual event for partners.


Optimize IT, Optimize Sales

By Paul DeGroot

Microsoft's Infrastructure Optimization strategies makes for better IT, and the practices can be applied to better sales.

Dynamics Perspective

Getting Dynamic(s) in the Cloud

By Joshua Greenbaum

Microsoft takes baby steps to deliver Dynamics solutions in the cloud, with a bit of a hybrid approach for now.

Partner View

Building a Virtual Practice

By Dave Sobel

As Redmond's virtualization solutions mature, there's still time for partners to get into the virtualization game on the ground floor.


More Money, More Servers

By Lee Pender and RCP Staff

Redmond's new pricing scheme for Small Business Server 2008 reflects improvements in the product and changes to licensing policies.

Microsoft and HP Provide Unified Front to Benefit SMB-Focused Partners

By Scott Bekker

A recent upgrade of the venerable HP/Microsoft Frontline Partnership includes campaigns, marketing funds and other partner benefits.

The Vista 'Turning Point'

By Anne Stuart and RCP Staff

Microsoft executives say the latest Windows release is finally picking up steam in terms of marketplace acceptance -- and that it's time for partners to climb aboard.

A Year Later, Dell Continues Channel Commitment

By Scott Bekker

Just more than a year after pledging a major channel push, Dell Inc. continues to invest in its partner program, increasing both partner ranks and channel-related revenues.

The Windows Dilemma

By Anne Stuart

RCP Update

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