October 2007 - Sowing the Seeds

Microsoft's bumper crop of software for 2008--how partners can profit. Plus: courting the small and midsized business segment; Systems Center Operations Manager 2007


Uneasy Courtship

By Rich Freeman

Some of the biggest names in IT are ardently wooing partners who serve small and midsize businesses. Are their seductions working?

Sowing the Seeds

By Keith Ward

Microsoft's new server products are supposed to sprout early in 2008. Partners prepared for those launches can expect a bumper crop of business later in the year.

Solution Spotlights

Microsoft System Center Operations Manager 2007 Move Over, MOM

By Joanne Cummings

Microsoft's System Center Operations Manager 2007 goes beyond simple device-level reports to provide comprehensive IT service monitoring and management.

Channel Call

Add Vendor Relationships to Your Mid-Year Review

By Keith Lubner


Tight Relationships Require Trust

By Paul DeGroot

What would partnering look like if you had all the money, hardware and people you could imagine to throw into your relationship with Microsoft?

Partner Advocate

The Channel and the Credit Crunch

By Scott Bekker

Partner View

VoIP: Bend Boundaries, Save Money

By Chuck Rutledge

VoIP can empower clients to overcome the constraints of time and location, allowing customers to stay in touch.

Selling Microsoft

Leveraging Partnerships to Improve Sales

By Ken Thoreson

Partnering up with other partners can only help you provide a better level of service to current and potential customers.


An Action Pack Test

By Lee Pender

Action Packs, the software bundles Microsoft makes available at a very low price for its Registered Member partners, are going to require a little more action to obtain come the end of November.

Two New Ways to Shine

By Anne Stuart

Microsoft partners will soon be able to demonstrate their skills in two new competencies.

Geek Power Fuels Growth

By Lee Pender

If there's one acronym that's on just about everybody's radar these days, it's "SMB," for small and midsize business.

The Gold Club

As any company that has earned the distinction can tell you, achieving Microsoft Gold Certified Partner status is no easy feat.

Upcoming Launches Open New Pathways for Partners

By Keith Ward

When it comes to new partner business opportunities on Microsoft's infrastructure platform, the company considers unified communications one of the jewels in its crown. This month, Microsoft will launch three key building blocks that partners need to construct Windows-based unified communications solutions for their customers.

Microsoft Hits the Road, Lets Customers Test-Drive Technology

By Anne Stuart

If you can't get to us, we can come to you. That's the message behind the Microsoft Across America (MSAM) Tour, an ongoing series of IT seminars and demos staged inside a fleet of mammoth trucks tricked out with the latest technology. The MSAM trucks travel hundreds of miles each week, making stops at Microsoft- and partner-sponsored conferences, trade shows, festivals and other events.

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