08/01/2007

August 2007 - The Right Stuff: Microsoft's Roadmap for Partners

In this issue: Microsoft execs describe a plan to ensure better coordination with partners in RCP's August cover story. The issue also looks at four "myths" about Microsoft's Partner Program, solution selling tips and what's up with Vista, plus much more.


In-Depth

The Right Stuff

By Anne Stuart

Microsoft executives view their 'benefits wheel' as the hub of their new campaign to get the right benefit to the right partner at the right time.


Solving the Puzzle -- Together

By Fred Bayles

In solution selling, partners and customers join forces to solve problems -- and both parties win.


Awaiting a Vista Bounce

By Rich Freeman

Microsoft calls Windows Vista its fastest-selling OS yet. Partners are waiting -- patiently -- for that momentum to reach the channel.


Microsoft Myths

By Scott Bekker

Deconstructing the most common statistics and figures about the Microsoft Partner Program.


Solution Spotlights

Microsoft Forefront Aims to Integrate Security

By Joanne Cummings

For customers struggling to manage and maintain security wares from multiple vendors, Forefront offers a Microsoft-centric alternative.


Directions

Microsoft, Services and Partners: Survival of the Fittest

By Paul DeGroot

Partners need to be nimble when Redmond ventures into new territories, but they also have to wait.


Partner Advocate

Ambiguous Adventure: Microsoft and Managed Services

By Scott Bekker

Whether or not partners will be part of Redmond's latest foray remains to be seen.


Partner View

Getting a Handle on Peer-to-Peer Applications

By Ari Tammam

Watch out for security pitfalls, such as increasingly popular instant messaging apps.


Selling Microsoft

Are You on Target?

By Ken Thoreson

Conduct strategic business planning and ask key questions -- especially if your company is missing its year-end goals.