August 2007 - The Right Stuff: Microsoft's Roadmap for Partners
In this issue: Microsoft execs describe a plan to ensure better coordination with partners in RCP's August cover story. The issue also looks at four "myths" about Microsoft's Partner Program, solution selling tips and what's up with Vista, plus much more.
Microsoft executives view their 'benefits wheel' as the hub of their new campaign to get the right benefit to the right partner at the right time.
In solution selling, partners and customers join forces to solve problems -- and both parties win.
Microsoft calls Windows Vista its fastest-selling OS yet. Partners are waiting -- patiently -- for that momentum to reach the channel.
Deconstructing the most common statistics and figures about the Microsoft Partner Program.
For customers struggling to manage and maintain security wares from multiple vendors, Forefront offers a Microsoft-centric alternative.
Partners need to be nimble when Redmond ventures into new territories, but they also have to wait.
Whether or not partners will be part of Redmond's latest foray remains to be seen.
Watch out for security pitfalls, such as increasingly popular instant messaging apps.
Conduct strategic business planning and ask key questions -- especially if your company is missing its year-end goals.