ISVs need to stay close to Microsoft -- but not too close. Here's how to be an effective partner without giving away too much.
Microsoft has replaced its 'go-to-markets' with customer campaigns. What does the switch mean for partners?
Top-notch negotiators aren't born with that talent; they develop it by practice. Here's how to sharpen your own skills before you ever sit down at the table.
Think you can afford to ride on the coattails of the Microsoft name? Think again. You need to promote your own brand, too.
Microsoft Commerce Server 2007 can put a company online in a single day, but using the solution effectively requires a solid knowledge base.
Microsoft's partner program, now 380,000 companies strong, might have more to do with the company's success than even Microsoft initially imagined.
What's a more cost-effective way of making a sale? Saving the one-to-one approach until the end.
For a once-drab site, a little polish goes a long way.
Paying close attention to the particulars of your e-mail boundary can save you a lot of security grief.
Selling yourself is the first step.