ISVs need to stay close to Microsoft -- but not too close. Here's how to be an effective partner without giving away too much.
Microsoft has replaced its 'go-to-markets' with customer campaigns. What does the switch mean for partners?
Top-notch negotiators aren't born with that talent; they develop it by practice. Here's how to sharpen your own skills before you ever sit down at the table.
Think you can afford to ride on the coattails of the Microsoft name? Think again. You need to promote your own brand, too.