10/01/2006

October 2006 - That's Close Enough!

Keeping a safe distance from Microsoft. Plus: the end of Go-To-Markets; how to make your brand work with Microsoft's; negotiation; Commerce Server 2007; more.


In-Depth

Keeping a Safe Distance from Microsoft

By Lee Pender

ISVs need to stay close to Microsoft -- but not too close. Here's how to be an effective partner without giving away too much.


On the Campaign Trail

By Rich Freeman

Microsoft has replaced its 'go-to-markets' with customer campaigns. What does the switch mean for partners?


Best Practices: Learning to Love the Deal

By Fred Bayles

Top-notch negotiators aren't born with that talent; they develop it by practice. Here's how to sharpen your own skills before you ever sit down at the table.


Branding 101

By Lauren Gibbons Paul

Think you can afford to ride on the coattails of the Microsoft name? Think again. You need to promote your own brand, too.


Solution Spotlights

Open for E-Business-Today

By Lafe Low

Microsoft Commerce Server 2007 can put a company online in a single day, but using the solution effectively requires a solid knowledge base.


Directions

Partners: The New Distribution Vehicle

By Paul DeGroot

Microsoft's partner program, now 380,000 companies strong, might have more to do with the company's success than even Microsoft initially imagined.


Marketing Microsoft

Build Your Business for Less Through Marketing

By M.H. McIntosh

What's a more cost-effective way of making a sale? Saving the one-to-one approach until the end.


Partner Advocate

MSPP Web Site Gets a Facelift

By Scott Bekker

For a once-drab site, a little polish goes a long way.


Partner View

Protect and Optimize Exchange Environments

By Michael Donnelly

Paying close attention to the particulars of your e-mail boundary can save you a lot of security grief.


Selling Microsoft

The 10 Traits Buyers Seek in Sales Superstars

By Ken Thoreson

Selling yourself is the first step.