Think you can afford to ride on the coattails of the Microsoft name? Think again. You need to promote your own brand, too.
Top-notch negotiators aren't born with that talent; they develop it by practice. Here's how to sharpen your own skills before you ever sit down at the table.
ISVs need to stay close to Microsoft -- but not too close. Here's how to be an effective partner without giving away too much.
Microsoft has replaced its 'go-to-markets' with customer campaigns. What does the switch mean for partners?
Microsoft Commerce Server 2007 can put a company online in a single day, but using the solution effectively requires a solid knowledge base.
Microsoft's partner program, now 380,000 companies strong, might have more to do with the company's success than even Microsoft initially imagined.
What's a more cost-effective way of making a sale? Saving the one-to-one approach until the end.
For a once-drab site, a little polish goes a long way.
Paying close attention to the particulars of your e-mail boundary can save you a lot of security grief.
Selling yourself is the first step.