01/01/2006

January 2006 - Microsoft's Small Business Specialist Designation: What's in It for You?

Plus: Accessing Microsoft's high-tech test beds; 5 keys to selling Microsoft in the enterprise; Linux vs. Microsoft; more


In-Depth

Customer Contact: How Much Is Too Much?

By Fred Bayles

Everybody knows you need to reach out and touch your customers. The tricky part is figuring out just how often you can do so before you cross the line between attentive and annoying.


The Security Paradox

By Rich Freeman

Though many experts credit Microsoft with making great strides on security, many customers still aren't satisfied. But how much of the problem is really Microsoft's fault?


Microsoft's Small Business Specialist Designation: What's in It for You?

By Joanna L. Krotz

Plenty -- as long as you combine it with a solid strategy to overcome SMBs' inherent fear of investing in IT.


Winning the Linux Wars

By Rich Freeman

Competing with Linux once filled Microsoft partners with dread, but now many are taking on the open source operating system with growing self-confidence -- and success. Here are the tactics for winning the fight.


High-Tech Test Beds

By Rich Freeman

Microsoft's sophisticated demonstration labs can be ideal settings for testing solutions -- and closing deals. Getting in isn't easy, though. Here's what you need to know.


5 Keys to Selling with Microsoft in the Enterprise

By Joanne Cummings

Microsoft's complex corporate reorganizations -- especially its recent enterprise sales force shakeup -- can be downright bewildering. These five tips can help you find your way through the maze of changes to keep your company on a steady, profitable course.


Finding the Opportunity in Licensing

By Scott Bekker

Deepen your relationship with customers and Microsoft at the same time.


Solution Spotlights

Plan Your Work, Work Your Plan

By James LaTour

Project Server 2003 is the answer for your customers that need to manage large-scale projects.


A Big Piece of the Puzzle

By John K. Waters

Visual Studio 2005 is tightly integrated with SQL Server 2005, and provides a range of tools for building everything from simple Web apps to Office-based apps.


Directions

The Opportunity Cost of the Microsoft Defense

By Paul DeGroot

A lesson can be learned from Microsoft's strategy to squeeze the competition out of markets until it's the only one left standing.


Marketing Microsoft

Give Your Prospects Personas

By M.H. McIntosh

How persona-based marketing can be used to full effect to aim your message at the right target.


Partner Advocate

Watch Out, I'm a Partner Now

By Scott Bekker

Now that anyone can register to become a Microsoft Partner, how does that affect the partner community?


Partner View

Getting More out of Active Directory

By Brandon Woo

Go ahead -- you can call 'em the "5 Golden Truths of Active Directory"


Selling Microsoft

How Do You Rate?

By Ken Thoreson

Here's a balanced scorecard for your company's performance.


The Microsoft View

Partnering with Partners to Build Your Business

By Margo Day

The channel is there to grow your business as well as ours.