01/01/2006

January 2006 - Microsoft's Small Business Specialist Designation: What's in It for You?

Plus: Accessing Microsoft's high-tech test beds; 5 keys to selling Microsoft in the enterprise; Linux vs. Microsoft; more


In-Depth

The Security Paradox

By Rich Freeman

Though many experts credit Microsoft with making great strides on security, many customers still aren't satisfied. But how much of the problem is really Microsoft's fault?


Customer Contact: How Much Is Too Much?

By Fred Bayles

Everybody knows you need to reach out and touch your customers. The tricky part is figuring out just how often you can do so before you cross the line between attentive and annoying.


Microsoft's Small Business Specialist Designation: What's in It for You?

By Joanna L. Krotz

Plenty -- as long as you combine it with a solid strategy to overcome SMBs' inherent fear of investing in IT.


Winning the Linux Wars

By Rich Freeman

Competing with Linux once filled Microsoft partners with dread, but now many are taking on the open source operating system with growing self-confidence -- and success. Here are the tactics for winning the fight.


High-Tech Test Beds

By Rich Freeman

Microsoft's sophisticated demonstration labs can be ideal settings for testing solutions -- and closing deals. Getting in isn't easy, though. Here's what you need to know.


5 Keys to Selling with Microsoft in the Enterprise

By Joanne Cummings

Microsoft's complex corporate reorganizations -- especially its recent enterprise sales force shakeup -- can be downright bewildering. These five tips can help you find your way through the maze of changes to keep your company on a steady, profitable course.


Finding the Opportunity in Licensing

By Scott Bekker

Deepen your relationship with customers and Microsoft at the same time.


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