Everybody knows you need to reach out and touch your customers. The tricky part is figuring out just how often you can do so before you cross the line between attentive and annoying.
Though many experts credit Microsoft with making great strides on security, many customers still aren't satisfied. But how much of the problem is really Microsoft's fault?
Plenty -- as long as you combine it with a solid strategy to overcome SMBs' inherent fear of investing in IT.
Competing with Linux once filled Microsoft partners with dread, but now
many are taking on the open source operating system with growing self-confidence
-- and success. Here are the tactics for winning the fight.
Microsoft's sophisticated demonstration labs can be ideal settings for testing solutions -- and closing deals. Getting in isn't easy, though. Here's what you need to know.
Microsoft's complex corporate reorganizations -- especially its recent enterprise sales force shakeup -- can be downright bewildering. These five tips can help you find your way through the maze of changes to keep your company on a steady, profitable course.
Deepen your relationship with customers and Microsoft at the same time.
Project Server 2003 is the answer for your customers that need to manage large-scale projects.
Visual Studio 2005 is tightly integrated with SQL Server 2005, and provides a range of tools for building everything from simple Web apps to Office-based apps.
A lesson can be learned from Microsoft's strategy to squeeze the competition out of markets until it's the only one left standing.
How persona-based marketing can be used to full effect to aim your message at the right target.
Now that anyone can register to become a Microsoft Partner, how does that affect the partner community?
Go ahead -- you can call 'em the "5 Golden Truths of Active Directory"
Here's a balanced scorecard for your company's performance.
The channel is there to grow your business as well as ours.