09/01/2005

September 2005 - Taking the Partner Pulse

Our 2005 Partner Survey reveals members of the Microsoft Partner Program are mostly a happy, loyal lot. But there’s room for improvement in areas ranging from pricing and licensing to accessibility and security. Plus: Helping partners go vertical, why Microsoft Partner Awards matter and much more.


In-Depth

Getting in the Groove

By Hailey Lynne McKeefry

Now that it's under the Microsoft umbrella, partners see a bright opportunity in Groove Networks' collaboration technology.


And the Winner Is ...

By Rich Freeman

Competition for Microsoft's Partner Program Awards is fierce, but winners like Jason Martin of Navantis say the benefits far outweigh the costs—and that the secret to winning is no secret at all.


6 Essential Microsoft Partner Tools

By Joel Shore

Reap the benefits of Microsoft's $1.7 billion investment in its Partner Program using these resources designed to help you do what you do best.


Taking the Partner Pulse

By Paul Desmond

Our 2005 Partner Survey reveals members of the Microsoft Partner Program are mostly a happy, loyal lot. But there's room for improvement in areas ranging from pricing and licensing to accessibility and security.


Microsoft Realigns PAMs to Help Partners Go Vertical

By Kevin Ferguson

Partners are generally receptive to the idea of streamlined account team regions and vertically focused partner account managers.


Solution Selling

By Joanne Cummings

Matt Scherocman saw his profits soar after adopting the Microsoft Solution Selling sales methodology. Here's how you, too, can use it to cement customer relationships and boost profitability.


Solution Spotlights

On the Right Path

By Lafe Low

InfoPath helps customers automate and manage the process of gathering and sharing data.


A SQL Better Than the Original

By Kathy McKinney

SQL Server 2005 will raise the bar in terms of integration and standardization.


Collaboration Nation

By Danielle Ruest and Nelson Ruest

SharePoint Portal Server 2003 is making it easier for your customers to work together.


Directions

Crashing the Channel Party

By Paul DeGroot

Whether online or in person, Microsoft's partner program is always jumpin'.


ISV View

On Being Partner-Centric

By Jeffrey D. Mills

True partner-centric companies develop software with partner integration in mind.


Marketing Microsoft

Win the Sales Race with Vertical Marketing

By M.H. McIntosh

More than ever companies are turning to specialists for their technical solutions. Make sure you're one of them, and your customers know it.


Partner Advocate

Let's Fix Licensing

By Paul Desmond

We can sit back and wait for Microsoft to tackle this all-important issue, or we can propose our own solution.


Partner Points

Readers Respond September 2005

By RCPmag.com Readers

Picking out must reads, partnering with others and award-winning tales.


Partner View

Find and Exploit Your Differentiator

By Jim Buchanan

Want a competitive edge in the marketplace? Tap into that which makes you unique.


Selling Microsoft

Hiring Smart

By Ken Thoreson

Don't get stuck with an empty suit! Follow these five tips for finding the best sales fit for your company.


The Microsoft View

The Time for Certification Is Now

By Robert Crissman

What you can do to attain your chosen partnership level, and how Microsoft can help.