This marketing plan incorporates messaging from your vendors with marketing materials, e-mail campaigns, telephone scripts and partner involvement. Action steps include:
1) Refine their prospect database to reflect the A-B-C "ideal client profile" concept.
2) Download and review the direct mail letter/e-mail tools provided by your vendors and create two pieces for two campaigns that will be used; these can be personalized with your logo.
3) Create multiple batches of 20 prospects by salesperson, divided into groups of A, B, C, D, etc.
4) Execute on the following tactical plan:
This program continues in this manner. As the activity level and pipeline grow, the only change in this marketing and activity plan will be the number of e-mails or letters sent per week; it could drop to 10.
I recommend that an on-going "Executive Forum" or workshop event is scheduled for the same time/same day each month. The purpose of the event is to provide a "call to action" and provide a reason for the telephone call follow-up.
Posted by Ken Thoreson on August 28, 2013 at 10:05 AM
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