Last week I was in Charlotte, N.C. Today I'm in Orlando, Fla., and tomorrow in Chicago. I have been speaking at a variety of industry trade shows delivering keynote programs, educational breakout sessions and general networking opportunities.
As I sit in the lobby of this very nice hotel, I can view 15 or so people watching a soccer game, a few others holding one-on-one meetings and other folks seemingly wandering the hallways or even walking outside by the pool. It's 1:45 p.m. There are education breakout sessions going on and the Exhibit Expo is open. Why are so many people wasting this opportunity? They have invested time and money to fly here and yet I see this at the 20 or so trade shows I attend each year.
There are plenty of reasons to believe that attending trade shows or association events is fun and exciting -- because it is! However, to maximize your investment and opportunities you need to work these events. Here are a few action items for you to do before, during and after any event.
Normally everyone does a Top 10 list. I got only to eight. What are your ideas to improve your time at these very important events? Let me know [email protected] or leave a comment below.
Posted by Ken Thoreson on June 11, 2012 at 11:59 AM
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