One way to keep track of who is making a bid for Microsoft  partners' attention is to watch who sponsors the annual Microsoft Worldwide  Partner Conference, which opens its expo today.
The biggest surprise of the 2011 conference in Los Angeles is Dell,  which has always sent employees to WPC, but has never been a sponsor -- despite  making a major channel push in December 2007 with the launch of the PartnerDirect program, which dovetails with the Microsoft Partner Network. More
	
Posted by Scott Bekker on July 11, 20111 comments
          
	
 
            
                
                
 
    
    
	
    
		Scott it reporting live from this week's Worldwide Partner Conference in Los Angeles -- follow him at @scottbekker. Here are some of his highlights from Monday's opening keynote. More
	
Posted by Scott Bekker on July 11, 20110 comments
          
	
 
            
                
                
 
    
    
	
    		Microsoft CEO Steve Ballmer confessed to being very afraid  at the last Microsoft Worldwide Partner Conference, when the company declared  itself "all in" on the cloud.
"Last year's WPC was, for me, scary," Ballmer  explained Monday morning during his keynote opening the 2011 Microsoft  Worldwide Partner Conference, which runs through Thursday. More
	
Posted by Scott Bekker on July 11, 20110 comments
          
	
 
            
                
                
 
    
    
	
    		Things aren't as interconnected as Gartner feared.
		To mark the start of the second half of 2011, the Stamford,  Conn.-based IT analyst firm updated its 2011 IT spending forecast yesterday.  Rather than slowing down since the Great East Japan Earthquake in March, IT  spending is poised for an even stronger growth year in 2011 than it appeared to  be when Gartner issued a start-of-the-year forecast on Jan. 6. More
	
Posted by Scott Bekker on July 01, 20110 comments
          
	
 
            
                
                
 
    
    
	
    		  - Keep updated with the latest WPC  news at RCP's WPC 2011 page here.
Microsoft's Worldwide Partner Conference Web site is an early  adopter of a new LinkedIn feature for surfacing LinkedIn Groups content on Web sites  and in applications.
		Microsoft announced the feature for its digitalwpc site  Thursday morning at the same time that LinkedIn unveiled the new LinkedIn Groups  API. More
	
Posted by Scott Bekker on June 30, 20110 comments
          
	
 
            
                
                
 
    
    
	
    		  - Keep updated with the latest WPC  news at RCP's WPC 2011 page here.
In a Twitter chat Thursday, Microsoft channel executives  offered a few previews of the 2011 Microsoft Worldwide Partner Conference,  which takes place in Los Angeles  in a little over a week.
		There was nothing earth-shattering, but Microsoft corporate  vice president for the Worldwide Partner Group, Jon Roskill, gave a few clues  about things to expect: More
	
Posted by Scott Bekker on June 30, 20110 comments
          
	
 
            
                
                
 
    
    
	
    		
  - Keep updated with the latest WPC  news at RCP's WPC 2011 page here.
The Microsoft Worldwide Partner Conference in Los Angeles is shaping up  to be a huge gathering.
		According to Microsoft's @WPCLA Twitter feed, attendee  registrations passed 14,000 on Tuesday, and 11 days remain for getting passes  to the mid-July event. More
	
Posted by Scott Bekker on June 29, 20110 comments
          
	
 
            
                
                
 
    
    
	
    		On Monday  we pulled together a list of 25  things partners should know about Office 365. We'd actually intended to do  28 things, but couldn't get confirmation from Microsoft on three of them. Now that  the general availability is official, we got a confirmation of sorts, so the  piece has been updated to 28. If you haven't read through it already, here's the new  stuff: More
	
Posted by Scott Bekker on June 29, 20110 comments
          
	
 
            
                
                
 
    
    
	
    		In the time-honored tech tradition of raining on a  competitor's parade, the Google Apps team attacked Office 365 in a blog post  the day before Microsoft launched its cloud offering.
		The post, "365  reasons to consider Google Apps," went up on the Official Google  Enterprise Blog on Monday. The post, written by Shan Sinha, Google Apps product  manager, actually boiled down to four arguments: More
	
Posted by Scott Bekker on June 29, 20110 comments
          
	
 
            
                
                
 
    
    
	
    		Several Microsoft partners are racking up the silver  competencies in the Microsoft Partner Network of late.
		
				The Pinnacle Corp., a  Microsoft Certified Partner and Small Business Specialist based in Arlington, Texas,  this week announced its achievement of five silver competencies. The  competencies are ISV, Data Platform, ERP, Hosting and Midmarket Solution  Provider. Pinnacle is a supplier of automation technology to the convenience  store and petroleum industries and has been a Microsoft Certified Partner since  2005. More
	
Posted by Scott Bekker on June 28, 20113 comments
          
	
 
            
                
                
 
    
    
	
    		Microsoft, the stock, did relatively well in the trading  sessions surrounding the launch of Office 365.
		MSFT had a strong session on Monday as investors anticipated  the Office 365 launch and digested a report that Windows 8 might come sooner than expected. More
	
Posted by Scott Bekker on June 28, 20110 comments
          
	
 
            
                
                
 
    
    
	
    
		
  - Keep updated with the latest WPC  news at RCP's WPC 2011 page here.
Microsoft's global channel chief Jon Roskill will  participate in a Twitter chat on Thursday morning about the Microsoft  Worldwide Partner Conference.
		Roskill, corporate vice president of the Microsoft Worldwide  Partner Group, joins the regular series of Twitter chats that Microsoft has  been holding in advance of WPC, which takes place this year in Los Angeles the week of  July 11. More
	
Posted by Scott Bekker on June 28, 20110 comments