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Laplink Overhauls Its Partner Program

As Windows 8/8.1 starts building some momentum and Microsoft prepares Windows 10 for release, small-business PC migration specialist Laplink Software is overhauling its partner program.

Bellevue, Wash.-based Laplink relaunched the program this month with more benefits and automation.

Laplink's core offering is PCmover Professional, which is PC migration software for automatic transfer of files, applications and settings from an old PC or operating system, including Windows XP, to a new one. Other products in the 30-year-old company's portfolio include PCmover Windows Upgrade Assistant; PCmover Image & Drive Assistant; Laplink Sync, which synchronizes folders and files between a Windows PC and an Android or iOS device; DiskImage; SafeErase, for wiping old PCs before selling or recycling them; Defrag; and the remote access programs Laplink Gold and Laplink Everywhere.

New benefits of the free partner program include internal use rights, standardized partner discounts of 20 percent off single license purchases and 30 percent off multi-license packs. Monthly discounts available exclusively to partners can cut up to 60 percent off regular prices, according to Laplink.

The overhaul includes a new partner portal, which can be used for the 24/7 direct purchase of physical or downloadable software. "We know our partners are busy -- they have a lot to get done," said Laplink CEO Thomas Koll in a statement. "We're trying to make this as easy as possible for them with all licenses, purchase history and other resources in one easily accessible location."

Other elements of the program include updated marketing materials and a white-label version of PCmover Enterprise for service provider partners.

Posted by Scott Bekker on November 17, 2014 at 9:33 AM