Bekker's Blog

Blog archive

Microsoft's Ligman: Back to the U.S. Partner Group

Eric Ligman, who has been a main social media face of the Microsoft Worldwide Partner Group for the past three years, is heading back to his former home in Microsoft's U.S. partner organization and a less public role.

Ligman blogged last week that his role as the lead for the Small and Midmarket Solutions and Partners (SMS&P) Customer and Partner Experience is ending. He is now the Microsoft Sales Excellence Program Manager for U.S. SMS&P.

In his post, Ligman also makes clear that whoever replaces him won't be communicating directly with partners -- the role of the CPE lead is changing and also moving from the Worldwide Partner Group to Worldwide SMS&P. If you're interested in more of the inside baseball details, check out Ligman's lengthy post.

Eric's done a lot in his WPG role to keep Microsoft partners up to speed on a lot of initiatives, and he's gone out of his way many times to highlight opportunities and to clarify confusing elements of Microsoft policies that were causing pain to partners.

As a journalist covering Microsoft for partners, I'll miss what Eric was doing. I think Microsoft is making a mistake if the move signifies that it's downplaying the importance of having a public figure who can address some problems and offer an official context on other issues in an informal framework. Other WPG executives could pick up that function on their blogs; we'll see over the next few months if they choose to do that.

Nonetheless, knowing how energetic and communicative Eric is, I'm confident we'll be hearing more from him in the future. Let's hope so.

Posted by Scott Bekker on January 14, 2013


Featured

  • Image of a futuristic maze

    The 2024 Microsoft Product Roadmap

    Everything Microsoft partners and IT pros need to know about major Microsoft product milestones this year.

  • SharePoint Embedded Becomes Generally Available

    After a six-month preview, SharePoint Embedded, an API-based version of SharePoint that developers and ISVs can use to embed Microsoft 365 capabilities into their apps, is now generally available.

  • Copilot in Microsoft 365 Getting Agents, Extensions and Team (Not Teams) Support

    Microsoft is adding more functionality to its Copilot AI assistant aimed at improving business collaboration, processes and workflows for Microsoft 365 users.

  • Microsoft Giving Startups Templates To Build AI Apps

    A new perk for businesses enrolled in the Microsoft for Startups Founders Hub program aims to fast-track their ability to build AI-powered applications.