So How Big Is This UC Opportunity?
Microsoft at last rolls out its unified communications opportunity, and partners
might ask, "Just how big is it?" At this point, I don't know, and
nobody else does either. But here are the numbers Microsoft is throwing around.
I'll pass them along without endorsement.
In a published Q&A with some strategic partners, Microsoft pinned the total
revenue opportunity of the unified communications market at $45 billion.
Jeff Raikes, president of the Microsoft Business Division, put it another way
"For every dollar of Microsoft revenue on our unified communications products
in 2008, our partners are going to add an additional $3 of value."
That estimate is not as eye-popping as the $18 in ecosystem revenues for every
$1 Microsoft gets in Windows Vista sales, but it's a nice number nonetheless.
Posted by Scott Bekker on October 17, 2007 at 11:57 AM