So How Big Is This UC Opportunity?
Microsoft at last rolls out its unified communications opportunity, and partners
might ask, "Just how big is it?" At this point, I don't know, and
nobody else does either. But here are the numbers Microsoft is throwing around.
I'll pass them along without endorsement.
In a published Q&A with some strategic partners, Microsoft pinned the total
revenue opportunity of the unified communications market at $45 billion.
Jeff Raikes, president of the Microsoft Business Division, put it another way
on Tuesday:
"For every dollar of Microsoft revenue on our unified communications products
in 2008, our partners are going to add an additional $3 of value."
That estimate is not as eye-popping as the $18 in ecosystem revenues for every
$1 Microsoft gets in Windows Vista sales, but it's a nice number nonetheless.
Posted by Scott Bekker on October 17, 2007 at 11:57 AM