Yahoo and Microsoft both are consistently looking for new ways to bring Google
back to the pack, something neither one has been able to do in any large measure.
One of the more interesting new Yahoo search features is a drop-down menu that
suggests related information for specific search topics. On a Yahoo blog, company
executive Tim Mayer wrote that some of the new search enhancements are intended
to offer assistance to users only when they ask for it. This, he wrote, should
distinguish Yahoo's search from other services that provide automatic help.
As part of the announcement, Yahoo officials quoted results from a Harris Interactive
study that showed that while 99 percent of adults online use a search engine,
only 15 percent find what they need on the first try. The study said that to
be successful, most searches need to be carried out three or four times.
Some analysts weren't overly impressed with the announcements. Jim Friedland,
an analyst with Cowen and Company, said Yahoo is a company that's "following
faster, not innovating." He wrote that many of the newer features of the
service are already available from Google. He added that he expects Google will
eventually achieve a worldwide search market share of "at least 90 percent."
Posted by Ed Scannell on October 04, 2007 at 11:57 AM
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