Discovery Channel Invests in Web Property

Discovery Communications, owner of the Discovery Channel, announced its acquisition of the Web site HowStuffWorks.com. HowStuffWorks.com is exactly what its name implies -- a site devoted to explaining how things work in the world around us. A visit to the site today features articles on how lightning, roller coasters and submarines work.

Discovery said it will create a complementary TV series called "How Stuff Works," which will air on the Discovery Channel beginning the following summer.

Who said synergy is dead? Have you visited HowStuffWorks.com? Do you have a fascination with understanding how the world around you works? Tell me what interests you most at pvarhol@redmondmag.com.

Posted by Peter Varhol on October 16, 2007 at 11:57 AM


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