Right Pricing, Packaging Strategies
On this blog, in post after post, we've established that recurring revenue is the way to go and that pricing IT products and services shrewdly and correctly helps to foster a situation where IT service providers, VARs and MSPs can make money while they're asleep.
Of course the key to recurring revenue is creating reasonable packages with services that are not only cost effective but give SMBs a sense that they are getting more bang for the buck.
IT industry expert, Gary Pica, who transformed his small IT support, or "break fix shop" to use an industry parlance, into a $6 million managed services powerhouse believes pricing and revenue go hand and hand. Likewise Micah Shanks, owner of Lifeline Computer Solutions Inc., who claims he "tripled." his monthly recurring revenues in just 18 months, contends that the right pricing can make a business recession proof.
Both Pica and Shanks go into further detail about their philosophies in this Webcast.
Posted by Jabulani Leffall on September 15, 2010