Recruitment is often cited as the No. 1 challenge for partners. Is your Web site helping?
As a quick exercise, pretend you are a student graduating this spring with a degree in business information technology. (Even better if you can imagine that you are something other than a white male student.) Now, go to your company Web site.
How did you do? Is your Web site a talent magnet or is it time to put a Web site refresh at the top of the to-do list?
There is no one "right way" to make your Web site attractive to the young and talented. The good news is that there are partners doing it right and lessons to be learned. Here a just a few examples:
The even better news is that the same elements that attract new employees will also appeal to potential customers. People want to do business with people they like. Letting prospects get to know the people who would work on their project builds trust and confidence.
Time for a Refresh
Refreshing your Web site is a daunting task. It's easy to keep moving it to the bottom of the marketing to-do list. If recruitment is a priority, now you have another reason to move it to the top. And, a bit of inspiration.
How are you attracting talent? Add a comment below or send me a note and let's share the knowledge.
Posted by Barb Levisay on October 16, 2013 at 2:04 PM
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