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Marketing Matters by Barb Levisay, Owner, Marketing for Partners

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September Events Highlight Dynamics Opportunities

If you are considering adding Dynamics CRM or ERP to your solution lineup, there are two partner events being held in September that could get you up to speed quickly. eXtremeCRM 2012 has an impressive roster of industry leaders and Microsoft Dynamics CRM experts slated for Sept. 30 to Oct. 3 in Las Vegas. And The Partner Event, popular with the Dynamics ERP crowd, is being held in Fargo, N.D. on Sept. 9 to 11.

eXtremeCRM 2012
For those partners interested in participating in the exceptional growth of Microsoft Dynamics CRM, eXtremeCRM provides the opportunity to hear from Microsoft leadership and practicing partners in one place. Tracks for leadership, sales, consultants and developers offer sessions for those dipping their toes in the CRM waters, as well as deep dives with the experts.

Paul Greenberg, noted author and CRM expert, is slated to open the conference with insights on the direction of the industry, specifically in terms of social CRM. Microsoft CRM product and leadership teams are well represented and expected to share highly anticipated updates on the Dynamics CRM product roadmap.  An executive-only program scheduled during the event gives business leaders exclusive access to the keynote speakers and Microsoft directors.

"We have something for everyone," noted Christy Spokely, chief executive officer for eXtreme LLC. "Microsoft will be announcing the latest on the CRM roadmap, giving partners insight into product strategy hot off the press. It's also a great opportunity for newer CRM partners to learn from those who have deep experience with Dynamics CRM deployment."

With a full roster of sponsors, the eXtremeCRM Expo will offer partners a good opportunity to connect with the ISVs that round out Microsoft's Dynamics CRM solution set. For those focused on vertical approaches, industry solutions will be showcased in multiple sessions.  

The Partner Event
Focused on sales, marketing and leadership best practices across the Dynamics product line, The Partner Event offers three days of workshops for Dynamics practitioners. The opening session features Errol Schoenfish, director of product management at Microsoft, covering the Microsoft Dynamics ERP product roadmap, future releases and Microsoft's vision for the cloud.   

Marketing track workshops promise practical advice on tactics including content marketing, video marketing, blogging and more. The Leadership track addresses the cloud, hiring and management challenges that partner owners are currently facing. For the sales attendee, sessions cover topics from cloud to close.

A 'Dynamic' September
For both current and future Dynamics partners, each of these events offers your team a chance to develop expertise and best practices. Learning from industry experts and hearing the experiences of other partners in one location presents a unique opportunity to improve your Dynamics practice.

Planning to attend? Let us know why. Add a comment below or send me an e-mail and let's share the knowledge.

Posted by Barb Levisay on August 29, 2012 at 11:57 AM


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