Marketing Matters

Blog archive

Microsoft Launches Dynamics Marketing Services Bureau

The Dynamics marketing team recently launched the much-anticipated "U.S. Microsoft Dynamics Marketing Services Bureau" (MSB). The site, located on the Dynamics partner portal PartnerSource, is a unique listing of marketing services delivered by Microsoft-approved vendors. The variety and depth of services -- as well as the accompanying 46-page MSB Guide -- is impressive.

Strategy to Execution
Thirteen vendors with experience servicing the Dynamics partner community offer up everything from strategy session to sales leads. The MSB Web site is divided into three sections, including:

  • Outbound Marketing: Demand Generation
  • Inbound Marketing and Social Media
  • Marketing Consulting and Content Creation

"We've assembled vendors that can offer something for everyone -- affordable services for smaller partners and programs that can fill gaps for larger partners," said Allison Dawson, Dynamics Partner Marketing manager.

Some of the unique services include:

Even More Services in the Guide
The MSB Guide is arranged a little differently than the Web site, with additional services and much deeper detail on the vendor offerings.  According to the guide, Microsoft says it has "assembled a wide variety of marketing services, learning opportunities and other resources to help you make the most of your marketing investments, such as:

  • Microsoft Dynamics-savvy vendors to save you time usually spent on ramping up the vendor on your practice and your offerings.
  • Best-practice marketing offerings based on "what's working right now" for other Microsoft Dynamics partners.
  • Testimonials from Microsoft Dynamics partners for both the services and the vendors to give you "real-world" feedback.

As Dawson says, "This is one of the first places that Dynamics marketers and partners should go as they build their marketing programs." Especially helpful for marketers new to the Dynamics channel, the vendors know the products and the markets. No time wasted educating the writers or telemarketers on the product set and target markets. It's well worth the time to download and review the guide."

While the MSB was promised some time ago, the depth of offerings justifies the delay. Dynamics partners could transform their marketing programs tapping into services offered in this directory. The MSB is definitely worthy of your attention.

Have you used any of the MSB services?  Leave a comment below or tell me about your experience so we can share the knowledge.

Posted by Barb Levisay on January 23, 2012 at 11:57 AM


  • Microsoft Planning Additional Job Cuts in May

    Microsoft's ongoing layoffs are hitting its home turf, with new notices affecting 1,248 people in the Redmond, Bellevue and Issaquah, Wash. areas in May.

  • Microsoft's Loop App Now Available in Preview

    Microsoft's latest collaboration application, Loop, is now available as a public preview.

  • 2023 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.

  • Microsoft To Add ISV Designations to MCPP

    Microsoft's top partner executives detailed several changes it plans to make to the 6-month-old Microsoft Cloud Partner Program (MCPP).