When you buy something from Amazon.com, do you check the customer reviews as part of your research? Of course you do. Now, when prospects visit your Microsoft Pinpoint profile as they research solutions and partners, will they find customer reviews extolling the value of working with you? No? Time to change that.
Simplify the Process for Your Customers
Your customers are just as busy as you are. As much as they may want to take the time to post a rating for you on Pinpoint, it's probably not at the top of their to-do list. You can help them by doing some prep work to make the process as fast as possible.
First, give your customers a step by step guide to the process. Something like this:
URL for U.S.: http://pinpoint.microsoft.com/en-US/default.aspx Step 1: In "Search Marketplace" enter "Your Company Name" Step 2: Select "Your Company Name" Step 3: Click on the orange Reviews tab and then click the orange "Submit a Review" button at the bottom of the Reviews page. The Windows Live ID sign in page will appear. Sign in using your Live ID. A Ratings and Review page for the company, application or service you want to review will appear, including a ratings and review form, and instructions on how to fill out the form. Step 4: Follow the instructions to rate and review this company, application or service. A title that briefly summarizes the project that we completed for you. A brief summary of strong points and weak points (pros and cons). Any details you care to share. For privacy reasons, you will be asked to create a nickname to submit your review. After you submit a review, it takes between 24 and 48 hours to appear on the site.
URL for U.S.: http://pinpoint.microsoft.com/en-US/default.aspx
Step 1: In "Search Marketplace" enter "Your Company Name" Step 2: Select "Your Company Name" Step 3: Click on the orange Reviews tab and then click the orange "Submit a Review" button at the bottom of the Reviews page.
Step 4: Follow the instructions to rate and review this company, application or service.
Another way to make the reviewing process more convenient for your customer is to provide text that will make it easier for them to complete the entry. "Starters" will help them phrase their review without having to spend time wordsmithing. Write up the title of the project, summary points and a recommendation sentence that they can edit to reflect their personal sentiments. It's far easier for them to edit and adjust your suggestions than to start with a blank form.
Return the Favor
The fact of the matter is that a Pinpoint rating takes a bit of time and effort. Customers that take the time to review your services deserve your appreciation. You can return the favor by giving them a quote that they can use on their Web site or feature their customer story in your next newsletter. Turn the recommendation process into a relationship-building opportunity.
Just Ask -- It's Important
For whatever reasons, many partners are reticent to ask customers for reviews. Microsoft is making a concerted effort to drive traffic to partners through Pinpoint. Customer reviews will help put you at the top of search results. Take advantage of the opportunity and put references from clients at the very top of your marketing priority list.
How are you making Pinpoint work for you? Comment below or drop me a note and let's share the knowledge.
Posted by Barb Levisay on September 28, 2011 at 11:57 AM
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