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Google 'Buys' Zagat

Gah, we were all ready to do a mock Zagat review in response to this news, but apparently Google beat us to it. Newman! Uh, we mean, Google!

You know what? Let's do it, anyway.

A somewhat "scary" but "unquestionably successful" technology company has bought a "pretentious" but "fairly useful" restaurant guide. Google apparently plans to keep Zagat "alive" and add it to its "growing list" of consumer services. Zagat, meanwhile, should "clean up" from this deal and, by "joining" Google, should be able to use its new owner's "omniscient" and "terrifying" tracking software to know "exactly where customers are" and "exactly what they're doing" (or "where they're eating") at "any time of the day or night."

Posted by Lee Pender on September 08, 2011 at 11:57 AM


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