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Marching Orders 2018: Engage with Microsoft

What can Microsoft partners do differently in 2018 to make a business breakthrough? We put that question to 16 top experts, including Vince Menzione, CEO and Founder, Cloud Wave Partners. For more tips on finding success in the Microsoft channel in 2018, read our full Marching Orders feature here.

As a podcast host and business consultant to organizations looking to better partner with the tech giant, I've had the unique privilege of interviewing scores of leaders in the industry, including some of Microsoft's top partners.

What I believe separates the good partnerships from the great ones is the commitment from the very top. CEO commitment, visibility and alignment to Microsoft have been a key factor in the success of many high-performing partners.

My advice to organizations looking to expand and grow their business with the technology giant in 2018 is directed toward CEOs and ensuring that these business leaders make executive visibility and engagement across the Microsoft organization a priority, while ensuring their business is aligned to the priorities and invested in programs, enablement and co-selling in order to drive a mutually successful set of business objectives.

Vince Menzione is the founder of Cloud Wave Partners and the host of a podcast, "Ultimate Guide to Partnering." Menzione's career has consisted of three successful business transformations while leading sales and channels, including nine years at Microsoft as a general manager on the U.S. Partner Leadership Team.

Posted by Vince Menzione on February 14, 2018


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