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Marching Orders 2014: Cloud Success Requires Business Expertise

As part of our 2014 "Marching Orders" feature, Michael Fraser, CEO and founder of VDI Space Inc., gives his take on what partners need to do to succeed in the new year.
We're in a new era of technology with the cloud. The only way to succeed going into 2014 and beyond is to become a business expert using cloud to solve business issues.

With everything in technology morphing into an "as-a-service" model, partners need a high level of business expertise to ensure customers are getting the right solutions for their business needs. The only way to gain expertise is a balance between learning and experience. This means you must be diligent to keep up with what's going on, as well as leverage experts, be they cloud providers, consultants or peers. 

Looking at Microsoft, the company is radically evolving its business model. Microsoft understands that business expertise is driving cloud adoption. This also means technical expertise is being pushed more to the cloud providers, which is why IT service companies are being encouraged to take more of a trusted advisor or business-expert role.

The cloud is ensuring organizations are becoming more efficient, getting more value out of every dollar spent, lowering the barrier to entry, getting exactly the resources they need and eliminating the complacent from the channel. If your traits include being technologically enterprising, relationship-building, problem-solving, value-adding, business expertise-giving, you will succeed with the cloud.

Posted on January 03, 2014 at 8:51 AM