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Microsoft Fights Back on Vista

Smarting from low market share and unrelenting criticism, Microsoft is trying to spruce up Vista's image. Steve Ballmer says a big marketing campaign is in the works -- which is kinda like throwing a bunch of ad dollars to promote the Yugo. It's still a Yugo.

Microsoft also announced the results of some research it did. Of course, everything at Microsoft has to have a code name, so in this case the research is called "Mojave."

Microsoft sat a bunch of people in front of PCs running Vista, except all the branding and items that would say "Vista" were removed. People, according to Microsoft, loved it.

This research really misses the point. The complaints are less about the user interface than they are about crashes, lost data, slowness, and hardware and software incompatibility.

Posted by Doug Barney on July 31, 2008 at 11:52 AM


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