News
Microsoft Builds AI Agent To Help Its Own Employees Navigate Licensing
- By Ammaarah Mohamed
- October 10, 2025
Microsoft has rolled out an internal AI agent dubbed "Licensing Navigator" to help its own users answer complex licensing questions, promising to improve response times by nearly 90 percent.
Built using Azure AI Services and Copilot Studio, the Licensing Navigator agent aims to assist Microsoft sales agents with licensing questions, in part by transforming the way lengthy documents are digested by users. The end goal is to make licensing guidance easy and immediately accessible.
Licensing Navigator optimizes search using Azure AI Search functions. A custom Retrieval-Augmented Generation (RAG) model was employed using Azure AI Foundry to improve the precision of its answers. Additionally, Azure OpenAI was integrated to use a semantic ranking development that enhances the relevance of searched results.
The quality of answers from Licensing Navigator was 70 percent higher than that of other AI tools, claimed Microsoft, and double that of manual research.
Licensing Navigator is embedded in Microsoft Teams and Microsoft 365 Copilot companywide, and is used to answer over 1,000 questions each week.
Mark Bratton, director of monetization and business planning at Microsoft, stated, "The Licensing Navigator agent has been a complete game changer for us in the way it leverages AI to identify and synthesize relevant information."
The agent is much more than a chatbot, claimed Bratton; it represents an essential shift in how Microsoft handles licensing support and potentially sets the stage for future AI-driven innovations in this space.
About the Author
Ammaarah Mohamed ([email protected]) is the editorial assistant of the Converge360 Enterprise Technology group.