Microsoft Posts 2016 Event Schedule, Changes Ignite Venue
- By Kurt Mackie
- October 14, 2015
Microsoft on Wednesday released its event schedule for the upcoming year, as well as announced a venue change for its Ignite event from Chicago to Atlanta.
Instead of taking place in spring as it did this year, the IT-focused Ignite event in 2016 will be held on Sept. 26 to Sept. 30. Ignite's move away from Chicago was noted Wednesday by a Chicago Tribune news story. It explained that Microsoft had wanted Ignite to be held later in Chicago, but the McCormick Place convention facilities were all booked up.
The venue switch drew some speculation. Microsoft MVP Vlad Catrinescu took the switch at face value, suggesting that perhaps Microsoft needed more time to mature its products and therefore moved Ignite to a later date. Possibly, it needed more time to get its event logistics in order. However, he added another possible reason: attendee complaints, particularly about the food and facilities.
On those latter two areas, Ignite 2015 seemed to inspire horror stories from the field, particularly from Microsoft's Most Valuable Professionals. Perhaps the most comprehensive account came from Microsoft MVP Don Jones. He described Ignite in Chicago as "broken." He cited "miserable" food and bad crowd control. Event transportation was too far from hotels and local attractions. Event staff were said to have yelled at the attendees to get into food lines.
Jones' account echoed those of other Ignite 2015 attendees. It's possible that Microsoft changed Ignite 2016's location, in part, because of such complaints. Last year, Ignite sold out with about 20,000 attendees.
Microsoft is planning some other events throughout the year, as outlined in this Microsoft announcement. They include:
Microsoft's big annual events won't necessarily follow the same schedule each year, according to Chris Capossela, Microsoft's executive vice president and chief marketing officer.
"Each year the exact dates will vary, while remaining within the similar time period," Capossela explained in the announcement.
Microsoft is planning some other events throughout the year. For instance it will have ongoing Cloud Roadshows. It's also planning to host Convergence EMEA, its Dynamics event for partners, on Nov. 30 to Dec. 2 in Barcelona, Spain.
Kurt Mackie is senior news producer for the 1105 Enterprise Computing Group.