Trend Micro (Booth #625)


Name: Magi Diego
Title: Director, SMB Marketing at Trend Micro

RCP: What's the elevator pitch for your company to a Microsoft partner?
Diego: Trend Micro is a global cloud security leader [that] creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro Smart Protection Network cloud computing security infrastructure, our products and services stop threats where they emerge -- from the Internet. They are supported by 1,000-plus threat intelligence experts around the globe

For partners who may not have thought about your company since the last WPC, what would they need to know about what you've been up to for the past 12 months?
Trend Micro continues to deliver security solutions purpose-built for smaller businesses. Trend Micro has been especially focused on delivering purpose-built managed service provider (MSP) capabilities to our partners, to enable them to thrive in the cloud era.

Out of your entire product portfolio, what's the product or service that Microsoft partners should be aware of right now?
Trend Micro Worry-Free Services is integrated into the Microsoft Windows Server 2012 Essentials dashboard, enabling ease of management and lower cost for our channel partners. Microsoft Windows Server 2012 Essentials and Trend Micro Worry-Free Services are purpose-built for small businesses regardless of whether they have IT support in-house or not. Both companies recognize small businesses need uncompromising ease-of-use, trusted security and ease-of-management; all eminently affordable.

Are you announcing anything at WPC?
Yes we [will] have two announcements.

What should Microsoft partners keep an eye out for from your company over the next year?
Further products to enable them to thrive in the cloud era and help them transform their business into a cloud service provider by providing easy-to-manage security solutions in the mobile, virtual and cloud era of computing.

Why should someone visit your booth this year (free stuff, amazing demo, contest, promotion, etc.)?
Attendees should spend time with Trend Micro and enter for a chance to win a Bose Noise Cancelling Headset, and to learn about amazing solutions for

  • Virtualization and Cloud Security
    • Deep Security on Hyper-V
    • SecureCloud
  • Endpoint Protection and Integrated DLP
    • OfficeScan, ScanMail for Exchange, PortalProtect
  • SMB Service Provider
    • WFBS and Perfect Partner

As a company, what are your goals for WPC this year?

  • Evangelize Trend Micro's leadership in cloud security to the Microsoft worldwide channel.
    • Announce integration of Worry Free Business Services with the Small Business Server Essential release due this autumn.
    • Highlight cloud security-leading solutions: SecureCloud and Deep Security.
  • Enhance partner relationships through face-to-face conversations.
  • Enlist new partners explaining the Perfect Partner advantages.

What's the profile of the ideal partner you're hoping to connect with at WPC this year?
The perfect partner for Trend Micro is one that cares about security in the cloud, virtual and mobile era and is looking to grow their business in the coming year.

Who are some of your team members a partner might meet at your booth (names and titles)?
Steve Mungall, vice president of channel marketing; Ian Browde, vice president of business development; Eric Berkman, director of channel partner sales; Bilal Biag, security architect; Magi Diego, director of SMB marketing; Chris Taylor, director of product marketing.

For partners' post-show follow-up, who should they contact and how (phone number or e-mail address)?
No worries as we contact them within seven days of the conference. A scanned badge at the Trend Micro exhibit ensures they will receive current information on solutions and technologies. Or visit



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