Microsoft Faces Reality About the Future of Computing
Will the desktop computing model last into the next decade? Microsoft thinks so, yet it's begun to prepare for a future where desktops reign no longer.
Although it was long on concept
- By Paul DeGroot
- September 01, 2007
and short on concrete details,
Steve Ballmer's keynote address at the Microsoft Worldwide Partner Conference
(WPC) in Denver in July still broke through a wall -- a wall that Microsoft
itself has built up over the last few years.
In the face of steady defection of both consumers and businesses to network-based
applications, Microsoft has insisted that the desktop is still the core
of personal computing. The main technical arguments behind that included
the vast supply of computing cycles on the desktop, local storage, offline
applications and the security of desktop data.
None of those arguments is particularly compelling. The biggest bottleneck
for most people is not CPU or disk capacity, but their network connection,
and even a slow broadband connection can deliver adequate performance
for 95 percent of Internet use on any computer built in the last five
Local storage can actually be a drawback in a mobile and multi-device
world, where it forces users to synchronize locally stored data among
various storage locations or devices.
As Wi-Fi and better technologies, such as WiMAX, become ubiquitous, the
offline requirement lessens. Microsoft likes to cite air travel as an
example of wasted time because people can't get online during flights,
but in reality, many travelers fill the gap with other productive pursuits
such as reading. Meanwhile, of course, battery life remains a major constraint.
Furthermore, this gap is likely to disappear within the next five years
as airlines offer in-flight connectivity (assuming that they don't
also eliminate the gap between seats).
Many future applications (based on technologies such as Adobe's AIR,
JavaFX and Microsoft's Silverlight) will work transparently offline
Finally, the desktop isn't necessarily safer than an online repository
for storing important data. Keystroke loggers can get you either way,
and locally stored data is actually more vulnerable to the most common
threats, such as spyware or viruses that enable remote control.
The biggest threat to Microsoft hasn't been Google, YouTube, eBay
or other Internet heavy hitters. Instead, it's been the company's
unwillingness to depart from a hugely profitable computing model that
no longer has a long-term (i.e., beyond 10 years) future. That's
understandable from a business point of view, but that view was myopic
and Microsoft's management needed to get its head out of the sand.
We got that at the WPC. Ballmer outlined, as clearly as Microsoft has
ever done, how Microsoft would make network-based computing as good as
or better than today's local computing architecture. He discussed
a new computational model in which "geo-scale" centers (ironically,
the mainframe redux) do the heavy lifting.
That said, Microsoft's vision is far from perfect. For one thing,
Ballmer's technical architecture for "cloud computing"
looks suspiciously like the architecture for local computing. Microsoft's
imagination may be hobbled by what it already knows.
In addition, a business model was nowhere in sight. Network-based computing
eliminates Microsoft's single biggest business advantage, the OEM
relationships that let the company populate the world's computers
with its software faster than any competitor can. Much of that advantage
disappears when apps and data aren't resident or preinstalled. This
threatens the huge monopoly profits that have hidden so many weak product
lines and bad business decisions. That Microsoft can compete, I am confident.
That it can compete profitably, I am not.
Finally, beyond some cheerleading about partners, the channel model was
invisible in Ballmer's remarks.
It's time for partners to do what Ballmer has done. Take a hard look
at the future and figure out where you fit. I'd offer two possibilities:
First, if you have ideas for how Microsoft can cross the chasm ahead,
now is the time to articulate them. Microsoft may be more willing than
ever to listen.
Second, don't count on Microsoft to take you across. Your best opportunities
may lie elsewhere.
Paul DeGroot is principle consultant with Pica Communications, which provides consulting services for customers with complex Microsoft licensing issues.