News

Dell To Sell Computers at Wal-Mart

Dell Inc. plans to sell personal computers at Wal-Mart Stores Inc., the world's largest retailer, in a departure from Dell's approach of selling machines only directly to customers.

A Dell spokesman said Thursday that the computer maker will begin selling two of its Dimension desktop computers in about 3,000 Wal-Marts beginning June 10.

Dell spokesman Dwayne Cox said the Wal-Mart deal "represents our first step" into global retail.

"Customers want more and new ways to buy our products, and we plan on meeting their needs on a global level," Cox said. "Offering Dell Dimensions in Wal-Mart is a great example of this approach."

Cox said Dell will announce additional moves into retail in the coming quarters, but he declined to give specifics.

The desktops will be sold at Wal-Marts in the United States, Canada and Puerto Rico.

Since its founding in the 1980s, Dell has relied on selling PCs and other products directly to consumers and business customers over the phone and Internet. It viewed direct sales as an important cost advantage over competitors who sold computers through retailers.

The strategy worked, helping Dell become the world's leading PC maker. But recently, the Round Rock-based company has lost its lead to a revitalized Hewlett-Packard Co.

Featured

  • The 2020 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generations of .NET and PowerShell, here's what's on tap from Microsoft this year.

  • 2020 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss. (Now updated with COVID-19-related event changes.)

  • Microsoft Closing Most of Its Retail Stores

    Microsoft on Friday announced a major shift in its retail operations, with plans to close most of its physical Microsoft Store outlets in favor of online sales.

  • Matrix

    Microsoft, Harvard Describe Joint Privacy Initiative

    To facilitate data sharing while still preserving data privacy, Microsoft and Harvard have embarked on a set of open source tool called the "OpenDP Initiative."

RCP Update

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.