How Partners Working with SMBs Can Learn from Enterprise IT
Want to adapt enterprise best practices to run your small business? Here are five lessons for doing so.
- By Ennio Carboni
- December 01, 2006
Even partners serving small businesses that have just one part-time IT
person can benefit from the best-practice techniques of enterprise IT
departments that have already implemented key strategies.
Because large enterprises are often on the front line of developing best
practices to be in synch with compliance or quality directives, partners
who work with small and midsize businesses (SMBs) can easily take a page
from enterprises' exacting standards and apply enterprise IT best practices
to their smaller customers' network environments. With a little planning,
you can help your customers develop a framework to create a network environment
that will help you and your clients establish a competitive advantage.
If you're working with SMBs, here are five important points you should
remember when developing a framework that will ensure that your clients
get the most business value from their networks:
Regardless of a company's size, the approach that works best for your
clients is the approach that best meshes with their corporate culture.
If an SMB eagerly latches on to new ideas and new processes, it'll be
more willing to reach out and try new approaches or seek best-practice
IT techniques. At the other extreme are SMBs that want the technology
proven before making a move.
By applying the five lessons from enterprise IT noted above, you can
work within the parameters of your customers' businesses and tailor a
technology adoption approach to their specific needs and cultures.
Ennio Carboni is the director of product management for Ipswitch
Inc., a Lexington, Mass.-based Registered Member and maker of network-monitoring,
file-transfer and collaboration software.