The Schwartz
Cloud Report

Blog archive

Consumers Are Unfamiliar with Cloud Computing

Are your non-technical friends and family members familiar with the term cloud computing? If they're not, don't despair. Most people aren't, either.

Only 22 percent of consumers are familiar with the term cloud computing, according to a study conducted by NPD Group. But that doesn't mean they aren't using cloud computing to conduct various tasks and activities.

"Whether they understand the terminology or not, consumers are actually pretty savvy in their use of cloud-based applications," said Stephen Baker, NPD's vice president of industry analysis, in a statement. "They might not always recognize they are performing activities in the cloud, yet they still rely on and use those services extensively. Even so, they are not yet ready to completely give up on traditional PC-based software applications."

Seventy-six percent of respondents to the researcher firm's "Digital Software and the Cloud Report" said they have used some sort of cloud service over the past year. Top services were e-mail, tax preparation and online gaming, NPD said.

Despite the emergence of cloud services, 24 percent of those surveyed said they purchased a computer-based software app over the past six months.

Posted by Jeffrey Schwartz on August 11, 2011 at 11:58 AM


Featured

  • The 2021 Microsoft Product Roadmap

    From Windows 10X to the next generation of Microsoft's application server products, here are the product milestones coming down the pipeline in 2021.

  • The Future of Windows Server Includes Less Frequent Updates

    Microsoft is ending its practice of issuing semiannual channel updates for most Window Server editions, turning instead to long-term servicing channel updates.

  • Notebook

    Microsoft Bolsters Dynamics 365 with Suplari Acquisition

    An acquisition announced by Microsoft on Wednesday promises to bring AI solutions for assessing supply-chain spending to the Dynamics 365 product.

  • Microsoft Announces Positive Q4 Revenue Results of $46.2B

    Microsoft on Tuesday reported $46.2 billion in total revenue during its fiscal-year 2021 Q4 period, up 21% from the same quarter last year.