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Bekker's Blog by Scott Bekker, Editor in Chief

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Sweet Spot of $500 for Touchscreen Notebooks?

After reporting earlier this week that Microsoft is dropping OEM licensing costs to goose Windows 8 sales, Digitimes today is quoting channel retailers on the pricing sweet spot the move allows them to target.

The magic number is $506, the publication reported that its Taiwan-based channel retail sources say. That represents a price drop of about 10 percent.

The publication earlier this week reported that Microsoft will cut the OEM price for Windows 8 by $20 starting in April or May. The price cut will apply to Windows 8 notebooks with touchscreens that are 11.6 inches or smaller, according to the report. Systems based on the new price could start appearing in June.

The Wall Street Journal is reporting similar price cuts this week.

The price cut leaks, which Microsoft is not confirming, comes amid a new round of gloomy projections for the PC market in 2013.

Posted by Scott Bekker on March 07, 2013


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