As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here are some tips from Keith Lubner, Managing Partner, Channel Consulting Corp.
In 2012, I saw too many solution providers trying to do too much, which led to stagnation and frustration, and often left them with the feeling that they were pushing a wet noodle uphill (it doesn't go far). Their businesses didn't move as quickly forward as did the frenetic pace of technology. In 2013, I'm afraid technology will keep moving quickly, but I recommend that solution providers slow down and simplify. This sounds contrarian, but hear me out, as this basic notion will actually allow you to leapfrog competition that might still be trying to push that wet noodle uphill.
Let's get simple with a simple story. Earlier last year, my son came up with a neat idea for collecting "unclaimed" golf clubs, cleaning them up and then donating them to organizations such as The First Tee. As soon as he came up with the idea, he immediately (as often kids and adults will do) started projecting all of the potential roadblocks, tasks and other items necessary to get the initiative off the ground. He then suffered "paralysis by analysis," and guess what happened? Nothing. Great idea, but nothing happened because he complicated the entire thing. More
Posted on January 08, 20130 comments
As part of Redmond Channel Partner's annual "Marching Orders" feature, we asked several channel luminaries to give their best advice to help Microsoft partners succeed in the coming year. Here's what Jon Roskill, corporate vice president of Microsoft's Worldwide Partner Group, had to offer RCP's readers.
As we head into 2013, I see two huge opportunities for partners in the Microsoft ecosystem. The first, of course, is the cloud.
Partners have heard me talk for the last two years about the cloud opportunity, but in the last year we have really seen the traction and scale take off. In 2013 we're going to start to see the trend of cloud leading on-premises. This will be the year that cloud run-rate of certain workloads will pass on-premises in key segments. Look for this leapfrog in e-mail in small to midsize business (SMB), CRM in midmarket, and others. The cloud momentum will undoubtedly accelerate as we release the next version of Windows Azure, Dynamics CRM Online and Windows Intune, and because Office 365 will have a truly symmetric server model. More
Posted on January 04, 20130 comments