As more IT firms continue to adopt the professional practice model, the traditional salesperson no longer fits the model.
- By Howard M. Cohen
- March 12, 2012
With the tide shifting to favor Microsoft's larger partners, smaller shops need to seriously consider revisiting their partnering strategy.
- By Howard M. Cohen
- February 01, 2012
Channel guru Howard Cohen debates whether the Microsoft partner channel is really still a channel at all.
- By Howard M. Cohen
- January 19, 2012